|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Media Placement
|
Location
|
Award
|
|
A01 Fast Moving Consumer Goods
|
UNILEVER HAJJ PACK
UNILEVER / LIFEBUOY, SIGNAL TOOTHPASTE, VASELINE PETROLEUM JELLY |
MAGNA GLOBAL Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
|
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
|
POP-UP BOOKS
WHSMITH / CHILDRENS LITERATURE |
FP7 McCANN Dubai |
UNITED ARAB EMIRATES |
ADCOLONY
Dubai
UNITY / PROMO FIX
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
A05 Media / Entertainment
|
THE NEW NATIONAL ANTHEM EDITION
AN-NAHAR / NEWSPAPER |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
|
A06 Consumer Services / Business to Business
|
THE MOST VIEWED BILLBOARD IN THE MIDDLE EAST
DUBAI MEDIA CITY / DUBAI MEDIA CITY |
DUBAI MEDIA CITY |
UNITED ARAB EMIRATES |
DUBAI MEDIA CITY
|
UNITED ARAB EMIRATES
|
Short List |
|
A07 Not-for-profit / Charity / Government
|
BLOOD UNITY
DONNER SANG COMPTER (DSC) / ASHURA BLOOD DONATION DRIVE |
FP7 McCANN Dubai |
UNITED ARAB EMIRATES |
FP7 McCANN
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES |
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai |
UNITED ARAB EMIRATES |
UNIVERSAL MEDIA
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
HEBREW CARD
ABU DHABI INVESTMENT OFFICE (ADIO) / HEBREW CARD |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
|
A08 Corporate Social Responsibility (CSR) / Corporate Image
|
IMAGINATION HAS NO GENDER
LEGO / LEGO |
INITIATIVE MENA Dubai |
UNITED ARAB EMIRATES |
INITIATIVE MENA
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
B01 Use of TV & Other Screens
|
#SOUNDOFRESILIENCE
BAALBECK INTERNATIONAL FESTIVAL / BAALBECK INTERNATIONAL FESTIVAL 2020 |
IMPACT BBDO Beirut |
LEBANON |
|
|
Short List |
|
B02 Use of Audio Platforms
|
ZIKRAYAT PLAYLIST
ALZHEIMER'S ASSOCIATION LEBANON / ZIKRAYAT PLAYLIST |
CHEIL WORLDWIDE Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
VIOLENCE COVER
INTERNAL SECURITY FORCES / ABAAD / ANTI-DOMSETIC-VIOLENCE |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
|
B03 Use of Print / Outdoor
|
LIGHTS ON; THE AUGUST HIGHWAY
FIRST ABU DHABI BANK / FIRST ABU DHABI BANK |
KAIRO Cairo |
EGYPT |
KAIRO
Cairo
|
EGYPT
|
Short List |
THE MOST VIEWED BILLBOARD IN THE MIDDLE EAST
DUBAI MEDIA CITY / DUBAI MEDIA CITY |
DUBAI MEDIA CITY |
UNITED ARAB EMIRATES |
DUBAI MEDIA CITY
|
UNITED ARAB EMIRATES
|
Short List |
|
B05 Use of Ambient Media: Large Scale
|
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES |
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai |
UNITED ARAB EMIRATES |
UNIVERSAL MEDIA
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
|
B06 Use of Events / Stunts
|
#LOCKDOWNNOTLOCKUP
ABAAD RESOURCE CENTER FOR GENDER EQUALITY / GENDER EQUALITY NGO |
LEO BURNETT BEIRUT |
LEBANON |
LEO BURNETT BEIRUT
|
LEBANON
|
Silver
|
ART GAP
STANDARD CHARTERED BANK / INSTITUTIONAL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
CARAT
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
CASTROL WELLNESS PROGRAM
CASTROL / CASTROL |
GEOMETRY GLOBAL Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
NO CEDAR. NO LEBANON.
LEBANESE BASKETBALL FEDERATION (FLB) / BASKETBALL FEDERATION |
VMLY&R Dubai |
UNITED ARAB EMIRATES |
VMLY&R
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
|
B07 Use of Digital Platforms
|
HUNGER INSURANCE
SNICKERS / CHOCOLATE |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
OMD
Beirut
ANGHAMI
Dubai
|
LEBANON
UNITED ARAB EMIRATES
|
Short List |
SHIFT+K+F+C
KFC / KFC |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
HEARTS & SCIENCE
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
|
B08 Use of Mobile & Devices
|
INSTAGUARD
KAFA / KAFA |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
POP-UP BOOKS
WHSMITH / CHILDRENS LITERATURE |
FP7 McCANN Dubai |
UNITED ARAB EMIRATES |
ADCOLONY
Dubai
UNITY / PROMO FIX
Dubai
|
UNITED ARAB EMIRATES
|
Gold
|
|
B09 Use of Social Platforms
|
#CREATEFORGOOD
TIKTOK / TIKTOK |
THE CLASSIC PARTNERSHIP Dubai |
UNITED ARAB EMIRATES |
THE CLASSIC PARTNERSHIP
Dubai
|
UNITED ARAB EMIRATES
|
Gold
|
WHO SAID MEN DON'T CRY?
BURGER KING / SPICY MENU |
WUNDERMAN THOMPSON Riyadh |
SAUDI ARABIA |
|
|
Bronze
|
INSTAGUARD
KAFA / KAFA |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
|
B10 Use of Technology
|
SHIFT+K+F+C
KFC / KFC |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
HEARTS & SCIENCE
Dubai
|
UNITED ARAB EMIRATES
|
Gold
|
|
C03 Data-Driven Targeting
|
CASTROL CARE FOR CARETAKERS
CASTROL / CASTROL |
GEOMETRY GLOBAL Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
UNILEVER HAJJ PACK
UNILEVER / LIFEBUOY, SIGNAL TOOTHPASTE, VASELINE PETROLEUM JELLY |
MAGNA GLOBAL Dubai |
UNITED ARAB EMIRATES |
|
|
Grand Prix
|
|
D01 Use of Brand or Product Integration into a Programme or Platform
|
GIVE THE VOICE A BREAK
KITKAT / KITKAT |
PUBLICIS MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
ZENITH
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
|
D02 Use of Branded Content created for Digital or Social
|
REPURPOSED MEALS
ARLA FOODS / PUCK |
PHD Dubai |
UNITED ARAB EMIRATES |
PHD
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
|
E01 Use of Integrated Media
|
A DAD'S JOB
HOME CENTRE / FATHER'S DAY & BEYOND |
HOME CENTRE Dubai |
UNITED ARAB EMIRATES |
FP7 McCANN
Dubai
|
UNITED ARAB EMIRATES
|
Grand Prix
|
GIVE THE VOICE A BREAK
KITKAT / KITKAT |
PUBLICIS MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
ZENITH
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
HUNGER INSURANCE
SNICKERS / CHOCOLATE |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
OMD
Beirut
ANGHAMI
Dubai
|
LEBANON
UNITED ARAB EMIRATES
|
Bronze
|
|
G01 Local Brand
|
WASALTI | REFLECTING HER REAL IMAGE
RIYAD BANK / WOMEN BANKING |
GREY RIYADH Riyadh |
SAUDI ARABIA |
|
|
Short List |
ROOFTOP FARMS
KNORR / CSR PROGRAM |
FP7 McCANN Cairo |
EGYPT |
MAGNA
Cairo
|
EGYPT
|
Bronze
|
|
G02 Challenger Brand
|
LIGHTS ON; THE AUGUST HIGHWAY
FIRST ABU DHABI BANK / FIRST ABU DHABI BANK |
KAIRO Cairo |
EGYPT |
KAIRO
Cairo
|
EGYPT
|
Short List |
AS FAR AS WE GO
ALMOSAFER / RAMADAN 2019 |
ALMOSAFER Riyadh |
UNITED ARAB EMIRATES |
FP7 McCANN
Dubai
ALMOSAFER
Riyadh
|
UNITED ARAB EMIRATES
|
Gold
|
|
G03 Single Market Campaign
|
LIGHTS ON; THE AUGUST HIGHWAY
FIRST ABU DHABI BANK / FIRST ABU DHABI BANK |
KAIRO Cairo |
EGYPT |
KAIRO
Cairo
|
EGYPT
|
Short List |
|
G04 Social Behaviour & Cultural Insight
|
WASALTI | REFLECTING HER REAL IMAGE
RIYAD BANK / WOMEN BANKING |
GREY RIYADH Riyadh |
SAUDI ARABIA |
|
|
Short List |
A DAD'S JOB
HOME CENTRE / FATHER'S DAY & BEYOND |
HOME CENTRE Dubai |
UNITED ARAB EMIRATES |
FP7 McCANN
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
THE HANDS I'VE NEVER SEEN
MIO / MIO DETERGENTS |
RAPP MOROC Casablanca |
MOROCCO |
RAPP MOROC
Casablanca
|
MOROCCO
|
Gold
|
THE NEW NATIONAL ANTHEM EDITION
AN-NAHAR / NEWSPAPER |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
BLOOD UNITY
DONNER SANG COMPTER (DSC) / ASHURA BLOOD DONATION DRIVE |
FP7 McCANN Dubai |
UNITED ARAB EMIRATES |
FP7 McCANN
Dubai
|
UNITED ARAB EMIRATES
|
Gold
|
|
G05 Breakthrough on a Budget
|
STORIES OF MECCA
ALMOSAFER / RAMADAN 2020 |
FP7 McCANN RIYADH |
SAUDI ARABIA |
FP7 McCANN RIYADH
|
SAUDI ARABIA
|
Short List |
THE MOST VIEWED BILLBOARD IN THE MIDDLE EAST
DUBAI MEDIA CITY / DUBAI MEDIA CITY |
DUBAI MEDIA CITY |
UNITED ARAB EMIRATES |
DUBAI MEDIA CITY
|
UNITED ARAB EMIRATES
|
Bronze
|
AS FAR AS WE GO
ALMOSAFER / RAMADAN 2019 |
ALMOSAFER Riyadh |
UNITED ARAB EMIRATES |
FP7 McCANN
Dubai
ALMOSAFER
Riyadh
|
UNITED ARAB EMIRATES
|
Short List |