THE NEW NATIONAL ANTHEM EDITION
Digital Proof JPG
Presentation Image
Brand | AN-NAHAR |
Product/Service | NEWSPAPER |
Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
Category | Media / Entertainment |
Idea Creation
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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Production
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BOOMTOWN PRODUCTIONS Dubai, UNITED ARAB EMIRATES
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Additional Company
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IMPACT BBDO Beirut, LEBANON
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Cultural / Context information for the jury
FOR CULTURAL CONTEXT, PLEASE WATCH CASE FILM AS SUBMITTED FOR C01 CATEGORY IN PRINT/PUBLISHING.
When Lebanon was plunged into the 6th revolution in its history. An Nahar, the nation’s leading paper looked to empower women to lead the revolution, and avoid the violence that marked previous protests.
We spotted a glaring injustice in Lebanon – the absence of women in the Lebanese National Anthem, and took the bold move of fixing it. In a phrase in the anthem that previously only referred to Lebanon as "the birthplace of men," we added "the birthplace of WOMEN AND men."
Lebanon woke up to an entire newspaper edition dedicated exclusively to women, with the front page proudly displaying the revised national anthem. Even the newspaper’s name had been changed to "Naharouki," which translates into “Your Day” when addressing a female.
Translation. Provide a full English translation of any text.
For our Country, for our Glory and Flag!
Our valor and our writings are the envy of the ages.
Our mountain and our valley, the birthplace of WOMEN AND men.
And to Perfection we devote our words and labor.
FOR CULTURAL CONTEXT, PLEASE WATCH CASE FILM AS SUBMITTED FOR C01 CATEGORY IN PRINT/PUBLISHING.
Credits
Dani Richa |
Impact BBDO |
Chief Executive Officer |
Paul Shearer |
Impact BBDO |
Chief Creative Officer |
Georges El Ten |
Impact BBDO |
Creative Director |
Yasmina Boustani |
Impact BBDO |
Creative Director |
Ali Rez |
Impact BBDO |
Executive Creative Director |
Noor Hassanein |
Impact BBDO |
Strategic Planning Director |
Rohan Kodialbail |
Impact BBDO |
Writer |
Bijoy Purayil |
Impact BBDO |
Art Director |
Joe Abou Khaled |
Impact BBDO Beirut |
Regional Creative Director |
Ahmed Nawara |
Impact BBDO |
Designer |
Emile Tabanji |
Impact BBDO Beirut |
Managing Director |
Anthony Asmar |
Impact BBDO Beirut |
Art Director |
Jean-Marie Riachi |
JMR Studio |
Music Composer |
Omar Frangieh |
Impact BBDO Beirut |
Agency Producer |
Rani Tannous |
Impact BBDO Beirut |
Editor |
Charly Hatem |
Freelance |
Videographer |
Mannu Singh |
Boomtown Productions |
Post Production |
Suresh Nair |
Boomtown Productions |
Editor |