2020/2021 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Fast Moving Consumer Goods
DOVE "YOUR HAIR YOUR RULES"
UNILEVER / DOVE SHAMPOO
UNILEVER EGYPT Cairo EGYPT MAGNA
Cairo
EGYPT
PEPSI WITH FOOD
PEPSICO / PEPSI
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
CANTALOUPE OR WATERMELON?
PEPSICO / MIRINDA
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
PEPSI UCL
PEPSICO / PEPSI
OMD EGYPT Cairo EGYPT OMD EGYPT
Cairo
EGYPT
UNILEVER HAJJ PACK
UNILEVER / LIFEBUOY, SIGNAL TOOTHPASTE, VASELINE PETROLEUM JELLY
MAGNA GLOBAL Dubai UNITED ARAB EMIRATES
Short List
A02 Healthcare
CASTROL CARE FOR CARETAKERS
CASTROL / CASTROL
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
A03 Durable Consumer Goods including Automotive
NOISE-O-METER
BOSE / BOSE NOISE CANCELLING HEADPHONES 700
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
CASTROL WELLNESS PROGRAM
CASTROL / CASTROL
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
THE CLA - PLAY BY YOUR OWN RULES
MERCEDES-BENZ MIDDLE EAST / CLA
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
NISSAN COSMIC KEY
ARABIAN AUTOMOBILES COMPANY (AAC) / NISSAN X-TERRA
TBWA\RAAD Dubai UNITED ARAB EMIRATES
THE JOURNEY OF LIFE
INFINITI / INFINITI
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
GOOGLE STREET FASHION SHOW
MAJID AL FUTTAIM – CITY CENTRE / AUTUMN WINTER 2019
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES MULLENLOWE MENA
Dubai
UNITED ARAB EMIRATES
MCDONALD'S RAMADAN IFTAR SAND CLOCK
MCDONALD'S / RAMADAN MEAL
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT
Riyadh
SAUDI ARABIA
PAY CUT WHOPPER
BURGER KING / WHOPPER
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES MEDIACOM MENA
Dubai
UNITED ARAB EMIRATES
WHERE IN THE WORLD
SAUDI COMMISSION FOR TOURISM AND NATIONAL HERITAGE / TOURISM
DDB DUBAI UNITED ARAB EMIRATES PHD
Dubai
UNITED ARAB EMIRATES
WHO SAID MEN DON'T CRY?
BURGER KING / SPICY MENU
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
MCDONALD’S REGIONAL BRAND TRUST // HYGIENE
MCDONALD'S / MCDONALD'S GENERAL SERICE
ADCOLONY Istanbul TURKEY STUDIO M
Dubai
UNITED ARAB EMIRATES
GHOST PEPPER TWISTER
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES HEARTS & SCIENCE
Dubai
UNITED ARAB EMIRATES
POP-UP BOOKS
WHSMITH / CHILDRENS LITERATURE
FP7 McCANN Dubai UNITED ARAB EMIRATES ADCOLONY
Dubai
UNITY / PROMO FIX
Dubai
UNITED ARAB EMIRATES
Short List
EK2019
EMIRATES AIRLINE / EMIRATES AIRLINE
LEO BURNETT DUBAI UNITED ARAB EMIRATES HAVAS MEDIA
Dubai
UNITED ARAB EMIRATES
A05 Media / Entertainment
DONATE INK
AN-NAHAR / FUNDRAISING CAMPAIGN
IMPACT BBDO Beirut LEBANON
THE NEW NATIONAL ANTHEM EDITION
AN-NAHAR / NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
A06 Consumer Services / Business to Business
ASTRONOMICAL SALES
MASTERCARD / FINANCIAL
FP7 McCANN Dubai UNITED ARAB EMIRATES CARAT
Dubai
UNITED ARAB EMIRATES
DID YOU GET 5G?
SAUDI TELECOM COMPANY / 5G
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA UM MENA
Riyadh
SAUDI ARABIA
TWITTER PLAYHOUSE
TWITTER / TWITTER
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES GEOMETRY GLOBAL
Dubai
UNITED ARAB EMIRATES
TRANSFERING JOY
SAUDI TELECOM COMPANY / STC PAY APP
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
HAPPY ALPHABET
ETISALAT / TELECOMMUNICATIONS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
THE MOST VIEWED BILLBOARD IN THE MIDDLE EAST
DUBAI MEDIA CITY / DUBAI MEDIA CITY
DUBAI MEDIA CITY UNITED ARAB EMIRATES DUBAI MEDIA CITY
UNITED ARAB EMIRATES
Short List
A07 Not-for-profit / Charity / Government
#KAFU - BRAVO!
MINISTRY OF EDUCATION / BACK TO SCHOOL CAMPAIGN
MINISTRY OF EDUCATION Dubai UNITED ARAB EMIRATES MINISTRY OF EDUCATION
Dubai
UNITED ARAB EMIRATES
VIRTUAL JOB FAIR - INNOVATION WITHIN THE ONLINE EVENTS SECTOR
MINISTRY OF INFORMATION AND COMMUNICATION TECHNOLOGIES / VIRTUAL JOB FAIR
EVENTAGRATE Dubai UNITED ARAB EMIRATES
EXPO YOUNG INNOVATORS
EXPO 2020 DUBAI / EXPO SCHOOL PROGRAMME
STARCOM Dubai UNITED ARAB EMIRATES STARCOM
Dubai
UNITED ARAB EMIRATES
BLOOD UNITY
DONNER SANG COMPTER (DSC) / ASHURA BLOOD DONATION DRIVE
FP7 McCANN Dubai UNITED ARAB EMIRATES FP7 McCANN
Dubai
UNITED ARAB EMIRATES
Silver
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai UNITED ARAB EMIRATES UNIVERSAL MEDIA
Dubai
UNITED ARAB EMIRATES
Short List
GREAT_WALL_OF_THE_NATION
SAUDI CUSTOMS / CREATIVE VIDEO CAMPAIGN
SAUDI CUSTOMS Riyadh SAUDI ARABIA SAUDI CUSTOMS
Riyadh
SAUDI ARABIA
PEACE CAMO
THE LEBANESE ARMY / PEACE CAMO ARMY UNIFORM
TBWA\RAAD Dubai UNITED ARAB EMIRATES
HEBREW CARD
ABU DHABI INVESTMENT OFFICE (ADIO) / HEBREW CARD
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
MARTIAN INK
THE UAE GOVERNMENT MEDIA OFFICE / THE MARTIAN VISA
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
A08 Corporate Social Responsibility (CSR) / Corporate Image
THE PLANTABLE CALENDAR
ZAIN / CORPORATE CALENDAR
ZAIN Kuwait KUWAIT
KEEP IT FOR YOU
RIYAD BANK / RIYAD BANK
GREY RIYADH Riyadh SAUDI ARABIA RIYAD BANK
Riyadh
SAUDI ARABIA
NESTLE NUTRITION CART
UNITED FOR HEALTHIER KIDS / NESTLÉ UNITED FOR HEALTHIER KIDS NUTRITION CART
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
IMAGINATION HAS NO GENDER
LEGO / LEGO
INITIATIVE MENA Dubai UNITED ARAB EMIRATES INITIATIVE MENA
Dubai
UNITED ARAB EMIRATES
Short List
ABDULLAH MAJED
MAESTRO PIZZA / MUSIC VIDEO
8IES STUDIO Riyadh SAUDI ARABIA
EQUALITY SPELL CHECK
LENOVO / CORPORATE BRAND
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES WUNDERMAN DUBAI
UNITED ARAB EMIRATES
WE HEAR YOU
MTV CHANNEL / ARAB DEAF WEEK
RIZK GROUP Beirut LEBANON RIZK GROUP
Beirut
LEBANON
THE RAMADAN CAMPAIGN THAT DIDN'T LAUNCH IN RAMADAN
JAWWY / JAWWY
FP7 McCANN RIYADH SAUDI ARABIA UM MENA
Riyadh
SAUDI ARABIA
B01 Use of TV & Other Screens
THE POST-CREDITS AD
OMO / OMO DETERGENT
TBWA\RAAD Dubai UNITED ARAB EMIRATES
#SOUNDOFRESILIENCE
BAALBECK INTERNATIONAL FESTIVAL / BAALBECK INTERNATIONAL FESTIVAL 2020
IMPACT BBDO Beirut LEBANON
Short List
WE HEAR YOU
MTV CHANNEL / ARAB DEAF WEEK
RIZK GROUP Beirut LEBANON RIZK GROUP
Beirut
LEBANON
B02 Use of Audio Platforms
OMO DIRT IS GOOD “DYNAMIC AUDIO ADS” ON ANGHAMI
OMO - UNILEVER / OMO DETERGENT
UNILEVER Casablanca MOROCCO MAGNA GLOBAL MOROCCO
Maarif
MOROCCO
SING FROM THE HEART
PUNJABI AL MUHAIDIB / RICE
MAYAR FOODS Dammam SAUDI ARABIA ABILITY
Riyadh
SAUDI ARABIA