2020/2021 Winners & Shortlists

HOHOS | A WHOLE NEW ROLL

Grand Prix
BrandEDITA
Product/ServiceHOHO'S
EntrantELEPHANT Cairo, EGYPT
CategoryDirection
Idea Creation ELEPHANT Cairo, EGYPT
Production GOOD PEOPLE FILMS Cairo, EGYPT

Write a short summary of what happens in the film

HOHOs is a small cylindrical chocolate covered snack based on the classic Swiss roll. As a market leader, they had not advertised for 20 years, and were looking for something new to say. So we introduced this big announcement.

Tell the jury anything relevant about the direction. Do not name the director.

We went for a Mockumentary approach in telling this story. Interview setups were used to exaggerate the situation, and introduce the strange characters of this company.

Credits

Name Company Role
Ali Ali Good People Director
Ali Ali Elephant Creative Director
Maged Nassar Elephant Copywriter
Abdullah Fareed Elephant Creative
Mahmoud Shokri Elephant Creative
Neviene Ragab Elephant Copywriter
Karim Ramadan Elephant Copywriter
Pierre Mouarkech Good People DOP
Khaled Zaki Good People Executive Producer
Sarah Touma Good People Producer
Omar Khalil Good People Producer
Nada Salama Good People Assistant Director
Nada Kamel Elephant Business Director
Mariam Radwan Elephant Account Director
Amr Rabea Good People Editor
Bilal Hibri Lucid Colorist
Nada Adel Elephant Wardrobe/Stylist
Hend Ghorab Elephant Creative Planning
Ahmed Samy Edita VP of Marketing
Celine Berzi Edita Group Marketing Manager
Shahinda Sadek Edita Senior Brand Manager