HOHOs is a small cylindrical chocolate covered snack based on the classic Swiss roll. As a market leader, they had not advertised for 20 years, and were looking for something new to say. So we introduced this big announcement.
Tell the jury anything relevant about the direction. Do not name the director.
We went for a Mockumentary approach in telling this story. Interview setups were used to exaggerate the situation, and introduce the strange characters of this company.