2020/2021 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Fast Moving Consumer Goods
UNILEVER HAJJ PACK
UNILEVER / LIFEBUOY, SIGNAL TOOTHPASTE, VASELINE PETROLEUM JELLY
MAGNA GLOBAL Dubai UNITED ARAB EMIRATES
Short List
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
POP-UP BOOKS
WHSMITH / CHILDRENS LITERATURE
FP7 McCANN Dubai UNITED ARAB EMIRATES ADCOLONY
Dubai
UNITY / PROMO FIX
Dubai
UNITED ARAB EMIRATES
Short List
A05 Media / Entertainment
THE NEW NATIONAL ANTHEM EDITION
AN-NAHAR / NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
A06 Consumer Services / Business to Business
THE MOST VIEWED BILLBOARD IN THE MIDDLE EAST
DUBAI MEDIA CITY / DUBAI MEDIA CITY
DUBAI MEDIA CITY UNITED ARAB EMIRATES DUBAI MEDIA CITY
UNITED ARAB EMIRATES
Short List
A07 Not-for-profit / Charity / Government
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai UNITED ARAB EMIRATES UNIVERSAL MEDIA
Dubai
UNITED ARAB EMIRATES
Short List
HEBREW CARD
ABU DHABI INVESTMENT OFFICE (ADIO) / HEBREW CARD
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
BLOOD UNITY
DONNER SANG COMPTER (DSC) / ASHURA BLOOD DONATION DRIVE
FP7 McCANN Dubai UNITED ARAB EMIRATES FP7 McCANN
Dubai
UNITED ARAB EMIRATES
Silver
A08 Corporate Social Responsibility (CSR) / Corporate Image
IMAGINATION HAS NO GENDER
LEGO / LEGO
INITIATIVE MENA Dubai UNITED ARAB EMIRATES INITIATIVE MENA
Dubai
UNITED ARAB EMIRATES
Short List
B01 Use of TV & Other Screens
#SOUNDOFRESILIENCE
BAALBECK INTERNATIONAL FESTIVAL / BAALBECK INTERNATIONAL FESTIVAL 2020
IMPACT BBDO Beirut LEBANON
Short List
B02 Use of Audio Platforms
ZIKRAYAT PLAYLIST
ALZHEIMER'S ASSOCIATION LEBANON / ZIKRAYAT PLAYLIST
CHEIL WORLDWIDE Dubai UNITED ARAB EMIRATES
Bronze
VIOLENCE COVER
INTERNAL SECURITY FORCES / ABAAD / ANTI-DOMSETIC-VIOLENCE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
B03 Use of Print / Outdoor
LIGHTS ON; THE AUGUST HIGHWAY
FIRST ABU DHABI BANK / FIRST ABU DHABI BANK
KAIRO Cairo EGYPT KAIRO
Cairo
EGYPT
Short List
THE MOST VIEWED BILLBOARD IN THE MIDDLE EAST
DUBAI MEDIA CITY / DUBAI MEDIA CITY
DUBAI MEDIA CITY UNITED ARAB EMIRATES DUBAI MEDIA CITY
UNITED ARAB EMIRATES
Short List
B05 Use of Ambient Media: Large Scale
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai UNITED ARAB EMIRATES UNIVERSAL MEDIA
Dubai
UNITED ARAB EMIRATES
Bronze
B06 Use of Events / Stunts
ART GAP
STANDARD CHARTERED BANK / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES CARAT
Dubai
UNITED ARAB EMIRATES
Bronze
#LOCKDOWNNOTLOCKUP
ABAAD RESOURCE CENTER FOR GENDER EQUALITY / GENDER EQUALITY NGO
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT
LEBANON
Silver
CASTROL WELLNESS PROGRAM
CASTROL / CASTROL
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
Bronze
NO CEDAR. NO LEBANON.
LEBANESE BASKETBALL FEDERATION (FLB) / BASKETBALL FEDERATION
VMLY&R Dubai UNITED ARAB EMIRATES VMLY&R
Dubai
UNITED ARAB EMIRATES
Bronze
B07 Use of Digital Platforms
SHIFT+K+F+C
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES HEARTS & SCIENCE
Dubai
UNITED ARAB EMIRATES
Bronze
HUNGER INSURANCE
SNICKERS / CHOCOLATE
IMPACT BBDO Dubai UNITED ARAB EMIRATES OMD
Beirut
ANGHAMI
Dubai
LEBANON
UNITED ARAB EMIRATES
Short List
B08 Use of Mobile & Devices
INSTAGUARD
KAFA / KAFA
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
POP-UP BOOKS
WHSMITH / CHILDRENS LITERATURE
FP7 McCANN Dubai UNITED ARAB EMIRATES ADCOLONY
Dubai
UNITY / PROMO FIX
Dubai
UNITED ARAB EMIRATES
Gold
B09 Use of Social Platforms
#CREATEFORGOOD
TIKTOK / TIKTOK
THE CLASSIC PARTNERSHIP Dubai UNITED ARAB EMIRATES THE CLASSIC PARTNERSHIP
Dubai
UNITED ARAB EMIRATES
Gold
WHO SAID MEN DON'T CRY?
BURGER KING / SPICY MENU
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
Bronze
INSTAGUARD
KAFA / KAFA
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
B10 Use of Technology
SHIFT+K+F+C
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES HEARTS & SCIENCE
Dubai
UNITED ARAB EMIRATES
Gold
C03 Data-Driven Targeting
UNILEVER HAJJ PACK
UNILEVER / LIFEBUOY, SIGNAL TOOTHPASTE, VASELINE PETROLEUM JELLY
MAGNA GLOBAL Dubai UNITED ARAB EMIRATES
Grand Prix
CASTROL CARE FOR CARETAKERS
CASTROL / CASTROL
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
Bronze
D01 Use of Brand or Product Integration into a Programme or Platform
GIVE THE VOICE A BREAK
KITKAT / KITKAT
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES ZENITH
Dubai
UNITED ARAB EMIRATES
Silver
D02 Use of Branded Content created for Digital or Social
REPURPOSED MEALS
ARLA FOODS / PUCK
PHD Dubai UNITED ARAB EMIRATES PHD
Dubai
UNITED ARAB EMIRATES
Bronze
E01 Use of Integrated Media
GIVE THE VOICE A BREAK
KITKAT / KITKAT
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES ZENITH
Dubai
UNITED ARAB EMIRATES
Short List
A DAD'S JOB
HOME CENTRE / FATHER'S DAY & BEYOND
HOME CENTRE Dubai UNITED ARAB EMIRATES FP7 McCANN
Dubai
UNITED ARAB EMIRATES
Grand Prix
HUNGER INSURANCE
SNICKERS / CHOCOLATE
IMPACT BBDO Dubai UNITED ARAB EMIRATES OMD
Beirut
ANGHAMI
Dubai
LEBANON
UNITED ARAB EMIRATES
Bronze
G01 Local Brand
WASALTI | REFLECTING HER REAL IMAGE
RIYAD BANK / WOMEN BANKING
GREY RIYADH Riyadh SAUDI ARABIA
Short List
ROOFTOP FARMS
KNORR / CSR PROGRAM
FP7 McCANN Cairo EGYPT MAGNA
Cairo
EGYPT
Bronze
G02 Challenger Brand
AS FAR AS WE GO
ALMOSAFER / RAMADAN 2019
ALMOSAFER Riyadh UNITED ARAB EMIRATES FP7 McCANN
Dubai
ALMOSAFER
Riyadh
UNITED ARAB EMIRATES
Gold
LIGHTS ON; THE AUGUST HIGHWAY
FIRST ABU DHABI BANK / FIRST ABU DHABI BANK
KAIRO Cairo EGYPT KAIRO
Cairo
EGYPT
Short List
G03 Single Market Campaign
LIGHTS ON; THE AUGUST HIGHWAY
FIRST ABU DHABI BANK / FIRST ABU DHABI BANK
KAIRO Cairo EGYPT KAIRO
Cairo
EGYPT
Short List
G04 Social Behaviour & Cultural Insight
WASALTI | REFLECTING HER REAL IMAGE
RIYAD BANK / WOMEN BANKING
GREY RIYADH Riyadh SAUDI ARABIA
Short List
THE NEW NATIONAL ANTHEM EDITION
AN-NAHAR / NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
THE HANDS I'VE NEVER SEEN
MIO / MIO DETERGENTS
RAPP MOROC Casablanca MOROCCO RAPP MOROC
Casablanca
MOROCCO
Gold
A DAD'S JOB
HOME CENTRE / FATHER'S DAY & BEYOND
HOME CENTRE Dubai UNITED ARAB EMIRATES FP7 McCANN
Dubai
UNITED ARAB EMIRATES
Short List
BLOOD UNITY
DONNER SANG COMPTER (DSC) / ASHURA BLOOD DONATION DRIVE
FP7 McCANN Dubai UNITED ARAB EMIRATES FP7 McCANN
Dubai
UNITED ARAB EMIRATES
Gold
G05 Breakthrough on a Budget
STORIES OF MECCA
ALMOSAFER / RAMADAN 2020
FP7 McCANN RIYADH SAUDI ARABIA FP7 McCANN RIYADH
SAUDI ARABIA
Short List
AS FAR AS WE GO
ALMOSAFER / RAMADAN 2019
ALMOSAFER Riyadh UNITED ARAB EMIRATES FP7 McCANN
Dubai
ALMOSAFER
Riyadh
UNITED ARAB EMIRATES
Short List
THE MOST VIEWED BILLBOARD IN THE MIDDLE EAST
DUBAI MEDIA CITY / DUBAI MEDIA CITY
DUBAI MEDIA CITY UNITED ARAB EMIRATES DUBAI MEDIA CITY
UNITED ARAB EMIRATES
Bronze