2020/2021 Winners & Shortlists

THE NEW NATIONAL ANTHEM EDITION

Grand Prix

Demo Film

MP3 Original Language

BrandAN-NAHAR
Product/ServiceNEWSPAPER
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
CategoryScript
Idea Creation IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Production BOOMTOWN PRODUCTIONS Dubai, UNITED ARAB EMIRATES
Additional Company IMPACT BBDO Beirut, LEBANON

Write a short summary of what happens in the radio or audio execution or campaign.

In the Lebanese national anthem, there's a phrase that referred to Lebanon as "the birthplace of men." However the anthem failed to make any mention of women. So we took the anthem and made one historic change. The new anthem now read "the birthplace of WOMEN AND men." We partnered with the country’s most famous singer - Carole Samaha, known for her patriotism to join the cause, and launched the new anthem on the streets. All radio stations and TV channels in Lebanon adopted the anthem organically and played it repeatedly, while other famous singers followed suit and created their own covers.

Cultural / Context information for the jury

When the Lebanese government failed to find solutions to the looming economic crisis, stagnant economy and unemployment, the country was plunged into the 6th revolution in its history. Past revolutions were marked with violence, and Lebanon was inching towards the same grisly outcome. In a country where women don’t have equal rights and face massive underrepresentation in the government, An Nahar, the nation’s leading paper with a long history of standing with the Lebanese people, looked to empower women to lead the revolution, and avoid the violence that marked previous protests.

Script. Provide the full to radio/audio script in English.

For our Country, for our Glory and Flag! Our valor and our writings are the envy of the ages. Our mountain and our valley, the birthplace of WOMEN AND men. And to Perfection we devote our words and labor.

Credits

Name Company Role
Dani Richa Impact BBDO Chief Executive Officer
Paul Shearer Impact BBDO Chief Creative Officer
Georges El Ten Impact BBDO Creative Director
Yasmina Boustani Impact BBDO Creative Director
Ali Rez Impact BBDO Executive Creative Director
Noor Hassanein Impact BBDO Strategic Planning Director
Rohan Kodialbail Impact BBDO Writer
Bijoy Purayil Impact BBDO Art Director
Joe Abou Khaled Impact BBDO Beirut Regional Creative Director
Ahmed Nawara Impact BBDO Designer
Emile Tabanji Impact BBDO Beirut Managing Director
Anthony Asmar Impact BBDO Beirut Art Director
Jean-Marie Riachi JMR Studio Music Composer
Omar Frangieh Impact BBDO Beirut Agency Producer
Rani Tannous Impact BBDO Beirut Editor
Charly Hatem Freelance Videographer
Mannu Singh Boomtown Productions Post Production
Suresh Nair Boomtown Productions Editor

View Script