2014 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Broadcast: TV, Cinema, Radio
GIRLS' NIGHT IN
JOHNSON & JOHNSON / CLEAN & CLEAR
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE
Dubai
INITIATIVE
Dubai
UNITED ARAB EMIRATES
DISRUPTION - RADIO
McDONALD’S / THE ASIAN
UM DUBAI UNITED ARAB EMIRATES UM DUBAI
UNITED ARAB EMIRATES
DISRUPTION - TV
McDONALD’S / THE MEXICAN
UM DUBAI UNITED ARAB EMIRATES UM DUBAI
UNITED ARAB EMIRATES
ANDI FEKRA
TUNISIE TELECOM / TELECOM BUSINESS SOLUTION
MINDSHARE Tunis TUNISIA MINDSHARE
Tunis
MINDSHARE
Tunis
TUNISIA
RESCUE RADIO, THE RESCUE CONTINUES
SAWA MNINJAH / CHARITY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
INSTANT TEST DRIVE EXPERIENCE
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
CURFEW
FOOD & DRUG CORPORATION / VAPE
IMPACT BBDO Beirut LEBANON OMD
Beirut
LEBANON
CONNECT THE DOTS AT ZERO COST
DUBAI FESTIVALS & RETAIL ESTABLISHMENT / DUBAI SHOPPING FESTIVAL
MINDSHARE MENA Dubai UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
MINDSHARE MENA
Dubai
UNITED ARAB EMIRATES
RAASUK DIVERSION
MASHROU' LEILA / MUSIC
LEO BURNETT BEIRUT LEBANON
ARWA3 ABAYA
HENKEL / ABAYA SHAMPOO
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
HAKAWATI
McDONALD’S / McDONALD'S RAMADAN
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
Short List
THE X FACTOR ARABIA
THE X FACTOR / THE X FACTOR SHOW
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
RESOLUTION MENA
Dubai
OMD
Dubai
UNITED ARAB EMIRATES
Short List
THE BUCKLE UP SONG
BUCKLE UP IN THE BACK / ROAD SAFETY AWARENESS
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Short List
EAT THEN FLOSS THEN BRUSH
PROCTER & GAMBLE / ORAL B
LEO BURNETT DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Bronze
BLURRY MOVIE
ALCON / ASTIGMATISM AWARENESS
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Bronze
THE REBOOT
ADIDAS / NITROCHARGE
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Silver
NOW AND FROM EVERYWHERE
SKY NEWS ARABIA / SKY NEWS ARABIA
UM DUBAI UNITED ARAB EMIRATES UM
Abu Dhabi
UM DUBAI
UNITED ARAB EMIRATES
Silver
A02 Magazines/Newspapers
NATIONAL DAY
OOREDOO TELECOM / OOREDOO TELECOM
LEO BURNETT QATAR Doha QATAR UM
Doha
QATAR
TEAR IT
THE CLOSET FASHION STORE / RETAIL STORE
LEO BURNETT QATAR Doha QATAR
BLURRED HEADLINES
ALCON / ASTIGMATISM AWARENESS
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
THE RED NEWSPAPER
EMIRATES NBD / MANCHESTER UNITED CREDIT CARD
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
McARABIA AT YOUR DOORSTEP
McDONALD’S / McARABIA SUJUK
UM DUBAI UNITED ARAB EMIRATES UM DUBAI
UNITED ARAB EMIRATES
Bronze
A03 Standard Outdoor
#INSTANESCAFÉ
NESTLÉ / SOLUBLE COFFEE
MINDSHARE Tunis TUNISIA MINDSHARE
Tunis
MINDSHARE
Tunis
TUNISIA
Short List
WHAT IF A BILLBOARD MADE THE NEWS?
NISSAN / NISSAN
MINDSHARE MENA Dubai UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
UNITED ARAB EMIRATES
YOUNG FOLKS HOME
SAMSUNG / SAMSUNG GALAXY YOUNG
LEO BURNETT DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
THE FAST AND THE LUXURIOUS
DUBAI POLICE / DUBAI POLICE
FP7/DXB Dubai UNITED ARAB EMIRATES
THANK YOU
EMIRATES NBD / 50TH ANNIVERSARY
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Bronze
A04 Ambient Media: Small Scale
BUCKLE UP STICKERS
BUCKLE UP IN THE BACK / ROAD SAFETY AWARENESS
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
JUST ARRIVED
BLACKBERRY / BLACKBERRY 10
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES VIVAKI
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
EAT PAY LOVE
EMIRATES NBD / BON APPETIT PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
NO MORE HAIRFALL
L'OREAL MIDDLE EAST / L'OREAL ARGININE RESIST X3
FP7/DXB Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
BREAST CANCER CALENDAR
DAMAN / BREAST CANCER AWARENESS
FP7/DXB Dubai UNITED ARAB EMIRATES MAGNA GLOBAL
Dubai
UNITED ARAB EMIRATES
SPRITE MIRRORS
COCA-COLA / SPRITE
FP7/CAI Cairo EGYPT
ANNA, I'M COMING HOME
NOKIA / NOKIA
JWT DUBAI UNITED ARAB EMIRATES CARAT
Dubai
UNITED ARAB EMIRATES
Short List
PRESERVING PRIDE
HENKEL / PERSIL BLACK & PERSIL WHITE
DDB DUBAI UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
ONE MINUTE FAMILY TIME COUPONS
McDONALD’S / McDONALD’S
LEO BURNETT DUBAI UNITED ARAB EMIRATES
LEBANESE ROCKET SOCIETY (BELIEVE IT)
MC DISTRIBUTION / DOCUMENTARY FILM
LEO BURNETT BEIRUT LEBANON
Short List
TODAY IT ENDS. THE SUICIDE LETTERS THAT GAVE LIFE BACK.
ABBVIE / HUMIRA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
THE SOCIAL MEDIA GUARD
COCA-COLA / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
TURN ON HAPPY
K9 FRIENDS / ADOPTION
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
PAINLESS
KAYA SKIN CLINIC / LASER HAIR REMOVAL
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
BATTLE OF THE BARS
BRASSERIE ALMAZA / HEINEKEN
JWT BEIRUT LEBANON
PAINT MUGS
SACO / PAINT
JWT Riyadh SAUDI ARABIA
THE APRON THAT'S GOT YOU COVERED
WATANIYA TELECOM / TELECOMMUNICATIONS
IMPACT BBDO GROUP Kuwait City KUWAIT
Short List
BUCKLE UP. LIVE.
OKAZ ORGANIZATION FOR PRESS & PUBLICATION / SEATBELT AWARENESS
IMPACT BBDO Jeddah SAUDI ARABIA
Short List
ARCH RIVALS
AMERICANA / KFC ARABIA
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE
Dubai
INITIATIVE
Dubai
UNITED ARAB EMIRATES
CAREFREE SECRET TALKS
JOHNSON & JOHNSON / CAREFREE
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE
Dubai
INITIATIVE
Dubai
UNITED ARAB EMIRATES
Short List
SPOT THE DOT
OPTICA / EYEWEAR
MEMAC OGILVY & MATHER Manama BAHRAIN
Bronze
FEEL FOR THE SIGNS
PINK CARAVAN / BREAST CANCER AWARNESS
JWT DUBAI UNITED ARAB EMIRATES
Gold
A05 Ambient Media: Large Scale
TABLE TOP
FRIENDS OF CANCER PATIENTS / PUBLIC SERVICE - SKIN CANCER AWARENESS
JWT DUBAI UNITED ARAB EMIRATES