2014 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Media Agency Country Award
A01 Broadcast: TV, Cinema, Radio
NOW AND FROM EVERYWHERE
SKY NEWS ARABIA / SKY NEWS ARABIA
UM DUBAI UNITED ARAB EMIRATES UM Abu Dhabi UNITED ARAB EMIRATES
Silver
HAKAWATI
McDONALD’S / McDONALD'S RAMADAN
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Short List
THE X FACTOR ARABIA
THE X FACTOR / THE X FACTOR SHOW
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Short List
EAT THEN FLOSS THEN BRUSH
PROCTER & GAMBLE / ORAL B
LEO BURNETT DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
Bronze
THE REBOOT
ADIDAS / NITROCHARGE
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
Silver
BLURRY MOVIE
ALCON / ASTIGMATISM AWARENESS
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
Bronze
THE BUCKLE UP SONG
BUCKLE UP IN THE BACK / ROAD SAFETY AWARENESS
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
Short List
A02 Magazines/Newspapers
McARABIA AT YOUR DOORSTEP
McDONALD’S / McARABIA SUJUK
UM DUBAI UNITED ARAB EMIRATES UM DUBAI UNITED ARAB EMIRATES
Bronze
A03 Standard Outdoor
#INSTANESCAFÉ
NESTLÉ / SOLUBLE COFFEE
MINDSHARE Tunis TUNISIA MINDSHARE Tunis TUNISIA
Short List
THANK YOU
EMIRATES NBD / 50TH ANNIVERSARY
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
Bronze
A04 Ambient Media: Small Scale
SPOT THE DOT
OPTICA / EYEWEAR
MEMAC OGILVY & MATHER Manama BAHRAIN
Bronze
CAREFREE SECRET TALKS
JOHNSON & JOHNSON / CAREFREE
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE Dubai UNITED ARAB EMIRATES
Short List
THE APRON THAT'S GOT YOU COVERED
WATANIYA TELECOM / TELECOMMUNICATIONS
IMPACT BBDO GROUP Kuwait City KUWAIT
Short List
BUCKLE UP. LIVE.
OKAZ ORGANIZATION FOR PRESS & PUBLICATION / SEATBELT AWARENESS
IMPACT BBDO Jeddah SAUDI ARABIA
Short List
TODAY IT ENDS. THE SUICIDE LETTERS THAT GAVE LIFE BACK.
ABBVIE / HUMIRA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
LEBANESE ROCKET SOCIETY (BELIEVE IT)
MC DISTRIBUTION / DOCUMENTARY FILM
LEO BURNETT BEIRUT LEBANON
Short List
ANNA, I'M COMING HOME
NOKIA / NOKIA
JWT DUBAI UNITED ARAB EMIRATES CARAT Dubai UNITED ARAB EMIRATES
Short List
FEEL FOR THE SIGNS
PINK CARAVAN / BREAST CANCER AWARNESS
JWT DUBAI UNITED ARAB EMIRATES
Gold
A05 Ambient Media: Large Scale
#ENJOYNOWSHARELATER
THE COCA-COLA COMPANY / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
SKIING AT THE BEACH
SKI DUBAI / LEISURE & ENTERTAINMENT
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
Short List
THE LAUGHTER MACHINE
COCA-COLA / COCA-COLA
FP7/DXB Dubai UNITED ARAB EMIRATES UM Dubai UNITED ARAB EMIRATES
Short List
SAPNA
SMARTLIFE FOUNDATION / SMARTLIFE FOUNDATION'S SAPNA FUND
FP7/DXB Dubai UNITED ARAB EMIRATES UM DUBAI UNITED ARAB EMIRATES
Gold
A06 Special Events And Stunt/Live Advertising
MOBILIZING THE 12TH MAN
C. S. HAMMAM-LIF / FOOTBALL CLUB
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
Grand Prix
DOVE SURPRISES
UNILEVER / DOVE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
LVL UP
NIKE / NIKE
JWT DUBAI UNITED ARAB EMIRATES MINDSHARE MENA Dubai UNITED ARAB EMIRATES
Bronze
CINEMA NEWS BROADCAST
SKY NEWS ARABIA / NEWS CHANNEL
FP7/DXB Dubai UNITED ARAB EMIRATES UM Abu Dhabi UNITED ARAB EMIRATES
Silver
A07 Digital Media (Including Internet, Mobile Devices, etc)
MOBILIZING THE 12TH MAN
C. S. HAMMAM-LIF / FOOTBALL CLUB
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
Silver
LOVE TRANSLATOR
MUKHI SISTERS / VALENTINE'S PROMOTION
RÉPUBLIQUE Beirut LEBANON
Gold
KIT KAT COMEDY SHOW
NESTLÉ MIDDLE EAST / KIT KAT
MEC Dubai UNITED ARAB EMIRATES MEC Dubai UNITED ARAB EMIRATES
Short List
HAPPY ALARM
McDONALD’S / McDONALD’S
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Bronze
THE X FACTOR ARABIA
THE X FACTOR / THE X FACTOR SHOW
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Short List
SAY IT WITH GALAXY
MARS / GALAXY
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
Short List
A08 Social Media
THE VENGEANCE OF A MOSQUITO
FDC / VAPE INSECTICIDES
MINDSHARE MENA Dubai UNITED ARAB EMIRATES MINDSHARE MENA Dubai UNITED ARAB EMIRATES
Short List
KINTACKY! KINTACKY! KINTACKY!
KFC ARABIA / KFC ARABIA
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE Dubai UNITED ARAB EMIRATES
Bronze
TWO LOCALS FIGHTING IN A CINEMA
ETISALAT / E-LIFE TV
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE Dubai UNITED ARAB EMIRATES
Silver
THE AUTOCOMPLETE TRUTH
UN WOMEN / GENDER EQUALITY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Gold
PABLO & ESTEBAN. ICE BREAKING IDEAS.
TIAGO CORTEZ & PEDRO VICENTE, PORTUGAL / SELF-PROMOTION
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
YOUNG FOLKS HOME
SAMSUNG / SAMSUNG GALAXY YOUNG
LEO BURNETT DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
Short List
7UP SQUEEZE
PEPSICO. / 7UP
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Bronze
PEPSI RAMADAN
PEPSICO. / PEPSI
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Short List
B01 Corporate Information
ANNA, I'M COMING HOME
NOKIA / NOKIA
JWT DUBAI UNITED ARAB EMIRATES CARAT Dubai UNITED ARAB EMIRATES
Bronze
DESIGN DEMOCRACY
EMIRATES NBD / 50TH ANNIVERSARY
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
Silver
B02 Consumer Products
McARABIA AT YOUR DOORSTEP
McDONALD’S / McARABIA SUJUK
UM DUBAI UNITED ARAB EMIRATES UM DUBAI UNITED ARAB EMIRATES
Short List
DISRUPTION - RADIO
McDONALD’S / THE ASIAN
UM DUBAI UNITED ARAB EMIRATES UM DUBAI UNITED ARAB EMIRATES
Bronze
KIT KAT COMEDY SHOW
NESTLÉ MIDDLE EAST / KIT KAT
MEC Dubai UNITED ARAB EMIRATES MEC Dubai UNITED ARAB EMIRATES
Short List
TIGER CO-LAB
SIROCCO / TIGER
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
DOVE SURPRISES
UNILEVER / DOVE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Bronze
THE REBOOT
ADIDAS / NITROCHARGE
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
Bronze
B03 Consumer Services
KINTACKY! KINTACKY! KINTACKY!
AMERICANA / KFC ARABIA
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE Dubai UNITED ARAB EMIRATES
Bronze
ZINGER REVOLUTION
AMERICANA / KFC ARABIA
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE Dubai UNITED ARAB EMIRATES
Short List
THE APRON THAT'S GOT YOU COVERED
WATANIYA TELECOM / TELECOMMUNICATIONS
IMPACT BBDO GROUP Kuwait City KUWAIT
Short List
B04 Business Equipment & Services
THE POWER OF SMALL
EMIRATES NBD / RISE
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
Short List
B05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
THE AUTOCOMPLETE TRUTH
UN WOMEN / GENDER EQUALITY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
SHOOT TO CELEBRATE
LBCI / CHEYEF HALAK
IMPACT BBDO Beirut LEBANON OMD Beirut LEBANON
Silver
RESCUE RADIO, THE RESCUE CONTINUES
SAWA MNINJAH / CHARITY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
VOLUNTEERS DO NOT SEEK RECOGNITION
OFFRE JOIE / NGO
LEO BURNETT BEIRUT LEBANON
Short List
FEEL FOR THE SIGNS
PINK CARAVAN / BREAST CANCER AWARNESS
JWT DUBAI UNITED ARAB EMIRATES
Gold
BLURRED LINES
ALCON / ASTIGMATISM AWARENESS
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
Short List
SAPNA
SMARTLIFE FOUNDATION / SMARTLIFE FOUNDATION'S SAPNA FUND
FP7/DXB Dubai UNITED ARAB EMIRATES UM DUBAI UNITED ARAB EMIRATES
Silver
C01 Integrated Media Campaign
MOBILIZING THE 12TH MAN
C. S. HAMMAM-LIF / FOOTBALL CLUB
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
Short List
THE AUTOCOMPLETE TRUTH
UN WOMEN / GENDER EQUALITY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
SHOOT TO CELEBRATE
LBCI / CHEYEF HALAK
IMPACT BBDO Beirut LEBANON OMD Beirut LEBANON
Bronze
LEBANESE ROCKET SOCIETY (BELIEVE IT)
MC DISTRIBUTION / DOCUMENTARY FILM
LEO BURNETT BEIRUT LEBANON
Bronze
YOUNG FOLKS HOME
SAMSUNG / SAMSUNG GALAXY YOUNG
LEO BURNETT DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
Silver
THE X FACTOR ARABIA
THE X FACTOR / THE X FACTOR SHOW
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Short List
7UP SQUEEZE
PEPSICO. / 7UP
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Short List
PEPSI RAMADAN
PEPSICO. / PEPSI
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Short List
ANNA, I'M COMING HOME
NOKIA / NOKIA
JWT DUBAI UNITED ARAB EMIRATES CARAT Dubai UNITED ARAB EMIRATES
Short List
BLURRED LINES
ALCON / ASTIGMATISM AWARENESS
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
Bronze
SAPNA
SMARTLIFE FOUNDATION / SMARTLIFE FOUNDATION'S SAPNA FUND
FP7/DXB Dubai UNITED ARAB EMIRATES UM DUBAI UNITED ARAB EMIRATES
Short List