2014 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Media Agency Country Award
B05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
DONATE HUGS, JOKES, SMILES... IN RAMADAN
WATANIYA TELECOM / TELECOMMUNICATIONS
IMPACT & ECHO BBDO Safat KUWAIT
A05 Ambient Media: Large Scale
TOYOTA HILUX RAMADAN
ABDUL LATIF JAMEEL / TOYOTA HILUX
DRIVE DENTSU Jeddah SAUDI ARABIA DRIVE MEDIA Jeddah SAUDI ARABIA
C01 Integrated Media Campaign
MOBILIZING THE 12TH MAN
C. S. HAMMAM-LIF / FOOTBALL CLUB
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
Short List
A08 Social Media
THE VENGEANCE OF A MOSQUITO
FDC / VAPE INSECTICIDES
MINDSHARE MENA Dubai UNITED ARAB EMIRATES MINDSHARE MENA Dubai UNITED ARAB EMIRATES
Short List
A01 Broadcast: TV, Cinema, Radio
GIRLS' NIGHT IN
JOHNSON & JOHNSON / CLEAN & CLEAR
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE Dubai UNITED ARAB EMIRATES
A03 Standard Outdoor
#INSTANESCAFÉ
NESTLÉ / SOLUBLE COFFEE
MINDSHARE Tunis TUNISIA MINDSHARE Tunis TUNISIA
Short List
B04 Business Equipment & Services
ANDI FEKRA
TUNISIE TELECOM / TELECOM BUSINESS SOLUTION
MINDSHARE Tunis TUNISIA MINDSHARE Tunis TUNISIA
B02 Consumer Products
CAREFREE SECRET TALKS
JOHNSON & JOHNSON / CAREFREE
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE Dubai UNITED ARAB EMIRATES
B01 Corporate Information
THE WORLD'S MOST ECO-FRIENDLY CALENDAR
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
A02 Magazines/Newspapers
McARABIA AT YOUR DOORSTEP
McDONALD’S / McARABIA SUJUK
UM DUBAI UNITED ARAB EMIRATES UM DUBAI UNITED ARAB EMIRATES
Bronze
A04 Ambient Media: Small Scale
SPOT THE DOT
OPTICA / EYEWEAR
MEMAC OGILVY & MATHER Manama BAHRAIN
Bronze
B03 Consumer Services
KINTACKY! KINTACKY! KINTACKY!
AMERICANA / KFC ARABIA
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE Dubai UNITED ARAB EMIRATES
Bronze
A06 Special Events And Stunt/Live Advertising
MOBILIZING THE 12TH MAN
C. S. HAMMAM-LIF / FOOTBALL CLUB
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
Grand Prix
A07 Digital Media (Including Internet, Mobile Devices, etc)
MOBILIZING THE 12TH MAN
C. S. HAMMAM-LIF / FOOTBALL CLUB
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
Silver
B04 Business Equipment & Services
THE POWER OF SMALL
EMIRATES NBD / RISE
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
Short List
A03 Standard Outdoor
YOUNG FOLKS HOME
SAMSUNG / SAMSUNG GALAXY YOUNG
LEO BURNETT DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
B01 Corporate Information
ETTOUENSSA WRAHOM ETTOUENSSA
TUNISIE TELECOM / TUNISIE TELECOM
MINDSHARE Tunis TUNISIA MINDSHARE Tunis TUNISIA
A05 Ambient Media: Large Scale
WHO AM I?
RENAULT / CAPTUR
JWT MOROCCO OMD Casablanca MOROCCO
A02 Magazines/Newspapers
NATIONAL DAY
OOREDOO TELECOM / OOREDOO TELECOM
LEO BURNETT QATAR Doha QATAR UM Doha QATAR
A04 Ambient Media: Small Scale
ARCH RIVALS
AMERICANA / KFC ARABIA
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE Dubai UNITED ARAB EMIRATES
A08 Social Media
GIRLS' NIGHT IN
JOHNSON & JOHNSON / CLEAN & CLEAR
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE Dubai UNITED ARAB EMIRATES
A06 Special Events And Stunt/Live Advertising
TWO LOCALS FIGHTING IN A CINEMA
ETISALAT / E-LIFE TV
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE Dubai UNITED ARAB EMIRATES
A07 Digital Media (Including Internet, Mobile Devices, etc)
THE VENGEANCE OF A MOSQUITO
FDC / VAPE INSECTICIDES
MINDSHARE MENA Dubai UNITED ARAB EMIRATES MINDSHARE MENA Dubai UNITED ARAB EMIRATES
A01 Broadcast: TV, Cinema, Radio
DISRUPTION - RADIO
McDONALD’S / THE ASIAN
UM DUBAI UNITED ARAB EMIRATES UM DUBAI UNITED ARAB EMIRATES
B02 Consumer Products
TOYOTA HILUX RAMADAN
ABDUL LATIF JAMEEL / TOYOTA HILUX
DRIVE DENTSU Jeddah SAUDI ARABIA DRIVE MEDIA Jeddah SAUDI ARABIA
B05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
BUCKLE UP. LIVE.
OKAZ ORGANIZATION FOR PRESS & PUBLICATION / SEATBELT AWARENESS
IMPACT BBDO Jeddah SAUDI ARABIA
B03 Consumer Services
ZINGER REVOLUTION
AMERICANA / KFC ARABIA
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE Dubai UNITED ARAB EMIRATES
Short List
C01 Integrated Media Campaign
MADE IN JORDAN
JORDAN CHAMBER OF INDUSTRY / LOCAL PRODUCTS
MEMAC OGILVY ADVIZE Amman JORDAN MINDSHARE Amman JORDAN
B05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
GIFT FROM THE HEART
PEPSICO. / PEPSI
IMPACT BBDO Jeddah SAUDI ARABIA OMD Dubai UNITED ARAB EMIRATES
A06 Special Events And Stunt/Live Advertising
YOU'RE WELCOME RAED
SAUDI TELECOMMUNICATION COMPANY / ROAMING SERVICE
BRIDGES ACTIVATION Jeddah SAUDI ARABIA STARCOM MEDIAVEST GROUP Riyadh SAUDI ARABIA
C01 Integrated Media Campaign
DONATE HUGS, JOKES, SMILES... IN RAMADAN
WATANIYA TELECOM / TELECOMMUNICATIONS
IMPACT & ECHO BBDO Safat KUWAIT
A01 Broadcast: TV, Cinema, Radio
DISRUPTION - TV
McDONALD’S / THE MEXICAN
UM DUBAI UNITED ARAB EMIRATES UM DUBAI UNITED ARAB EMIRATES
B02 Consumer Products
PAINT MUGS
SACO / PAINT
JWT Riyadh SAUDI ARABIA
A04 Ambient Media: Small Scale
CAREFREE SECRET TALKS
JOHNSON & JOHNSON / CAREFREE
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE Dubai UNITED ARAB EMIRATES
Short List
A07 Digital Media (Including Internet, Mobile Devices, etc)
IF IT ONLY WERE THIS EASY
WFP / WFP
JWT KUWAIT Kuwait City KUWAIT
A02 Magazines/Newspapers
TEAR IT
THE CLOSET FASHION STORE / RETAIL STORE
LEO BURNETT QATAR Doha QATAR
B01 Corporate Information
ALRABAA
OOREDOO TELECOM / OOREDOO TELECOM
LEO BURNETT QATAR Doha QATAR UM Doha QATAR
A05 Ambient Media: Large Scale
WHO KILLED MASHROU3 LEILA
RED BULL / RED BULL SOUNDCLASH
INTERESTING TIMES Beirut LEBANON
B03 Consumer Services
ETTOUENSSA WRAHOM ETTOUENSSA
TUNISIE TELECOM / TUNISIE TELECOM
MINDSHARE Tunis TUNISIA MINDSHARE Tunis TUNISIA
A03 Standard Outdoor
WHAT IF A BILLBOARD MADE THE NEWS?
NISSAN / NISSAN
MINDSHARE MENA Dubai UNITED ARAB EMIRATES MINDSHARE MENA Dubai UNITED ARAB EMIRATES
A08 Social Media
KINTACKY! KINTACKY! KINTACKY!
KFC ARABIA / KFC ARABIA
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE Dubai UNITED ARAB EMIRATES
Bronze
A01 Broadcast: TV, Cinema, Radio
NOW AND FROM EVERYWHERE
SKY NEWS ARABIA / SKY NEWS ARABIA
UM DUBAI UNITED ARAB EMIRATES UM Abu Dhabi UNITED ARAB EMIRATES
Silver
A02 Magazines/Newspapers
BLURRED HEADLINES
ALCON / ASTIGMATISM AWARENESS
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
A03 Standard Outdoor
THANK YOU
EMIRATES NBD / 50TH ANNIVERSARY
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
Bronze
B01 Corporate Information
THE SOCIAL MEDIA GUARD
COCA-COLA / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
A05 Ambient Media: Large Scale
#ENJOYNOWSHARELATER
THE COCA-COLA COMPANY / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
B03 Consumer Services
PACK ETUDI@NT++
TUNISIE TELECOM / KEY 3G
MINDSHARE Tunis TUNISIA MINDSHARE Tunis TUNISIA
B05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
DUCK RACE
YAS WATER WORLD ABU DHABI / MAKE A WISH FOUNDATION
UM DUBAI UNITED ARAB EMIRATES UM DUBAI UNITED ARAB EMIRATES
A08 Social Media
ZINGER REVOLUTION
AMERICANA / KFC ARABIA
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE Dubai UNITED ARAB EMIRATES
A07 Digital Media (Including Internet, Mobile Devices, etc)
ARCH RIVALS
AMERICANA / KFC ARABIA
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE Dubai UNITED ARAB EMIRATES