2014 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Broadcast: TV, Cinema, Radio
RESCUE RADIO, THE RESCUE CONTINUES
SAWA MNINJAH / CHARITY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
INSTANT TEST DRIVE EXPERIENCE
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
RAASUK DIVERSION
MASHROU' LEILA / MUSIC
LEO BURNETT BEIRUT LEBANON
CURFEW
FOOD & DRUG CORPORATION / VAPE
IMPACT BBDO Beirut LEBANON OMD
Beirut
LEBANON
ANDI FEKRA
TUNISIE TELECOM / TELECOM BUSINESS SOLUTION
MINDSHARE Tunis TUNISIA MINDSHARE
Tunis
MINDSHARE
Tunis
TUNISIA
DISRUPTION - RADIO
McDONALD’S / THE ASIAN
UM DUBAI UNITED ARAB EMIRATES UM DUBAI
UNITED ARAB EMIRATES
DISRUPTION - TV
McDONALD’S / THE MEXICAN
UM DUBAI UNITED ARAB EMIRATES UM DUBAI
UNITED ARAB EMIRATES
ARWA3 ABAYA
HENKEL / ABAYA SHAMPOO
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
HAKAWATI
McDONALD’S / McDONALD'S RAMADAN
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
Short List
EAT THEN FLOSS THEN BRUSH
PROCTER & GAMBLE / ORAL B
LEO BURNETT DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Bronze
THE REBOOT
ADIDAS / NITROCHARGE
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Silver
BLURRY MOVIE
ALCON / ASTIGMATISM AWARENESS
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Bronze
THE BUCKLE UP SONG
BUCKLE UP IN THE BACK / ROAD SAFETY AWARENESS
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Short List
CONNECT THE DOTS AT ZERO COST
DUBAI FESTIVALS & RETAIL ESTABLISHMENT / DUBAI SHOPPING FESTIVAL
MINDSHARE MENA Dubai UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
MINDSHARE MENA
Dubai
UNITED ARAB EMIRATES
NOW AND FROM EVERYWHERE
SKY NEWS ARABIA / SKY NEWS ARABIA
UM DUBAI UNITED ARAB EMIRATES UM
Abu Dhabi
UM DUBAI
UNITED ARAB EMIRATES
Silver
GIRLS' NIGHT IN
JOHNSON & JOHNSON / CLEAN & CLEAR
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE
Dubai
INITIATIVE
Dubai
UNITED ARAB EMIRATES
THE X FACTOR ARABIA
THE X FACTOR / THE X FACTOR SHOW
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
RESOLUTION MENA
Dubai
OMD
Dubai
UNITED ARAB EMIRATES
Short List
A02 Magazines/Newspapers
TEAR IT
THE CLOSET FASHION STORE / RETAIL STORE
LEO BURNETT QATAR Doha QATAR
NATIONAL DAY
OOREDOO TELECOM / OOREDOO TELECOM
LEO BURNETT QATAR Doha QATAR UM
Doha
QATAR
McARABIA AT YOUR DOORSTEP
McDONALD’S / McARABIA SUJUK
UM DUBAI UNITED ARAB EMIRATES UM DUBAI
UNITED ARAB EMIRATES
Bronze
BLURRED HEADLINES
ALCON / ASTIGMATISM AWARENESS
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
THE RED NEWSPAPER
EMIRATES NBD / MANCHESTER UNITED CREDIT CARD
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
A03 Standard Outdoor
THE FAST AND THE LUXURIOUS
DUBAI POLICE / DUBAI POLICE
FP7/DXB Dubai UNITED ARAB EMIRATES
#INSTANESCAFÉ
NESTLÉ / SOLUBLE COFFEE
MINDSHARE Tunis TUNISIA MINDSHARE
Tunis
MINDSHARE
Tunis
TUNISIA
Short List
WHAT IF A BILLBOARD MADE THE NEWS?
NISSAN / NISSAN
MINDSHARE MENA Dubai UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
UNITED ARAB EMIRATES
YOUNG FOLKS HOME
SAMSUNG / SAMSUNG GALAXY YOUNG
LEO BURNETT DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
THANK YOU
EMIRATES NBD / 50TH ANNIVERSARY
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Bronze
A04 Ambient Media: Small Scale
SPRITE MIRRORS
COCA-COLA / SPRITE
FP7/CAI Cairo EGYPT
FEEL FOR THE SIGNS
PINK CARAVAN / BREAST CANCER AWARNESS
JWT DUBAI UNITED ARAB EMIRATES
Gold
ONE MINUTE FAMILY TIME COUPONS
McDONALD’S / McDONALD’S
LEO BURNETT DUBAI UNITED ARAB EMIRATES
BATTLE OF THE BARS
BRASSERIE ALMAZA / HEINEKEN
JWT BEIRUT LEBANON
LEBANESE ROCKET SOCIETY (BELIEVE IT)
MC DISTRIBUTION / DOCUMENTARY FILM
LEO BURNETT BEIRUT LEBANON
Short List
TODAY IT ENDS. THE SUICIDE LETTERS THAT GAVE LIFE BACK.
ABBVIE / HUMIRA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
THE SOCIAL MEDIA GUARD
COCA-COLA / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
PAINT MUGS
SACO / PAINT
JWT Riyadh SAUDI ARABIA
TURN ON HAPPY
K9 FRIENDS / ADOPTION
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
PAINLESS
KAYA SKIN CLINIC / LASER HAIR REMOVAL
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
SPOT THE DOT
OPTICA / EYEWEAR
MEMAC OGILVY & MATHER Manama BAHRAIN
Bronze
BUCKLE UP. LIVE.
OKAZ ORGANIZATION FOR PRESS & PUBLICATION / SEATBELT AWARENESS
IMPACT BBDO Jeddah SAUDI ARABIA
Short List
THE APRON THAT'S GOT YOU COVERED
WATANIYA TELECOM / TELECOMMUNICATIONS
IMPACT BBDO GROUP Kuwait City KUWAIT
Short List
ANNA, I'M COMING HOME
NOKIA / NOKIA
JWT DUBAI UNITED ARAB EMIRATES CARAT
Dubai
UNITED ARAB EMIRATES
Short List
PRESERVING PRIDE
HENKEL / PERSIL BLACK & PERSIL WHITE
DDB DUBAI UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
EAT PAY LOVE
EMIRATES NBD / BON APPETIT PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
NO MORE HAIRFALL
L'OREAL MIDDLE EAST / L'OREAL ARGININE RESIST X3
FP7/DXB Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
BREAST CANCER CALENDAR
DAMAN / BREAST CANCER AWARENESS
FP7/DXB Dubai UNITED ARAB EMIRATES MAGNA GLOBAL
Dubai
UNITED ARAB EMIRATES
BUCKLE UP STICKERS
BUCKLE UP IN THE BACK / ROAD SAFETY AWARENESS
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
JUST ARRIVED
BLACKBERRY / BLACKBERRY 10
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES VIVAKI
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
ARCH RIVALS
AMERICANA / KFC ARABIA
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE
Dubai
INITIATIVE
Dubai
UNITED ARAB EMIRATES
CAREFREE SECRET TALKS
JOHNSON & JOHNSON / CAREFREE
INITIATIVE Dubai UNITED ARAB EMIRATES INITIATIVE
Dubai
INITIATIVE
Dubai
UNITED ARAB EMIRATES
Short List
A05 Ambient Media: Large Scale
WHO KILLED MASHROU3 LEILA
RED BULL / RED BULL SOUNDCLASH
INTERESTING TIMES Beirut LEBANON