2020/2021 Winners & Shortlists

Cultural / Context information for the jury

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Translation. Provide a full English translation of any text.

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Explain how the work innovatively used the print / publishing medium.

The client wanted to run a print Ad, and we thought it was the perfect opportunity to revive the print experience. We were looking for a way to attract readers attention in an amusing and highly engaging way. We worked to distinguish Carriage in a market saturated with food delivery app offerings, including highly visible international brands. Our print ad design was developed with this in mind, and the aesthetic offering included a functional magnifying tool. The tool served to playfully underpin a message, and highlight the lack of transparency in competitors’ terms and conditions. This created a witty Ad that stood out for twelve months, in 30,000 copies of Kuwait’s most popular dining publication, Bazaar. An idea, that literally ‘leapt’ of the page.