2020/2021 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A01 Fast Moving Consumer Goods
STUPID BOND
P&G / HEAD & SHOULDERS
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES
STUPID EINSTEIN
P&G / HEAD & SHOULDERS
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES
STUPID SHERLOCK
P&G / HEAD & SHOULDERS
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES
AINSLEY BELLE PORTER
COLGATE / COLGATE
VMLY&R Dubai UNITED ARAB EMIRATES
Short List
ZANDER LAWRENCE ARSLANOSKI
COLGATE / COLGATE
VMLY&R Dubai UNITED ARAB EMIRATES
Short List
RUE NATALIE PALLEROS
COLGATE / COLGATE
VMLY&R Dubai UNITED ARAB EMIRATES
Short List
A03 Durable Consumer Goods including Automotive
THE JOY OF GETTING LOST
JEEP - TRADING ENTERPRISES / JEEP
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
ROOM TO CHANGE
IKEA / IKEA STORAGE & ORGANISATION
LEO BURNETT Riyadh SAUDI ARABIA
Short List
CANYON
FCA-JEEP / JEEP
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
DESERT
FCA-JEEP / JEEP
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
MOUNTAIN
FCA-JEEP / JEEP
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
CASTROL MAGNATEC OIL PAINTINGS
CASTROL / CASTROL MAGNATEC
VMLY&R COMMERCE MENA Dubai UNITED ARAB EMIRATES
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
LEGO NEWS REBUILT
LEGO SAUDI STORES / RETAIL
HAVAS Dubai UNITED ARAB EMIRATES
Silver
CARPET CATASTROPHE
MCDONLAD'S / MCDELIVERY
FP7 McCANN Dubai UNITED ARAB EMIRATES
BRAZIL - NORWAY
SUN HOLIDAYS / SUN HOLIDAYS TOURS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
HISS
VIRGIN MEGASTORES / VIRGIN MEGASTORES
TBWA\RAAD Dubai UNITED ARAB EMIRATES
SNAP
VIRGIN MEGASTORES / VIRGIN MEGASTORES
TBWA\RAAD Dubai UNITED ARAB EMIRATES
POLAND - TANZANIA
SUN HOLIDAYS / SUN HOLIDAYS TOURS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
VIETNAM - HUNGARY
SUN HOLIDAYS / SUN HOLIDAYS TOURS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
ROAR
VIRGIN MEGASTORES / VIRGIN MEGASTORES
TBWA\RAAD Dubai UNITED ARAB EMIRATES
FOOTBALL
SPORTS 4EVER / SPORTS 4EVER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
SKATE4EVER
SPORTS 4EVER / SPORTS 4EVER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
ICE HOCKEY
SPORTS 4EVER / SPORTS 4EVER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
FRIES
MCDONALD'S SAUDI ARABIA / FAST FOOD CHAIN / OPENING 24H
LEO BURNETT Riyadh SAUDI ARABIA
SUNDAE
MCDONALD'S SAUDI ARABIA / FAST FOOD CHAIN / OPENING 24H
LEO BURNETT Riyadh SAUDI ARABIA
BIG MAC
MCDONALD'S SAUDI ARABIA / FAST FOOD CHAIN / OPENING 24H
LEO BURNETT Riyadh SAUDI ARABIA
SALE REMAIN CALM GORILLA
SPLASH FASHIONS / THE ICONIC
VMLY&R Dubai UNITED ARAB EMIRATES
SALE REMAIN CALM BEAR
SPLASH FASHIONS / THE ICONIC
VMLY&R Dubai UNITED ARAB EMIRATES
A05 Media / Entertainment
NEWS FROM THIS SIDE
TIMES OF OMAN / NEWSPAPER
THE CLASSIC PARTNERSHIP Dubai UNITED ARAB EMIRATES
WOMEN SHOULD KNOW THEIR PLACE
AN-NAHAR / NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES
WOMEN TALK TOO MUCH
AN-NAHAR / NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
GIRLS SHOULD NOW STAY OUT LATE
AN-NAHAR / NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES
THE NEW NATIONAL ANTHEM EDITION
AN-NAHAR / NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Grand Prix
A06 Consumer Services / Business to Business
COVERED IN YELLOW AND BLACK
WESTERN UNION / WESTERN UNION APP
INITIATIVE MENA Dubai UNITED ARAB EMIRATES
#STAYATHOMEHEROES 1
BATELCO / BATELCO
‿ AND US Dubai UNITED ARAB EMIRATES
#STAYATHOMEHEROES 2
BATELCO / BATELCO
‿ AND US Dubai UNITED ARAB EMIRATES
THE WORLD IS TRICKY - TWO LONDON
MASHREQ BANK / BAGGAGE LOSS INSURANCE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
THE WORLD IS TRICKY - TWO NAPLES
MASHREQ BANK / BAGGAGE LOSS INSURANCE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
BIG BLACK COCK
CONNECT / CONNECT INTERNET
TBWA\RAAD Dubai UNITED ARAB EMIRATES
MISSIONARY
CONNECT / CONNECT INTERNET
TBWA\RAAD Dubai UNITED ARAB EMIRATES
THE WORLD IS TRICKY - TWO PARIS
MASHREQ BANK / BAGGAGE LOSS INSURANCE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
STEPMOM 69
CONNECT / CONNECT INTERNET
TBWA\RAAD Dubai UNITED ARAB EMIRATES
THREESOME ACTION WITH DOGGY STYLE
CONNECT / CONNECT INTERNET
TBWA\RAAD Dubai UNITED ARAB EMIRATES
PIE
HENKEL / PRIL DISHWASHER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
CUCUMBER
HENKEL / PRIL DISHWASHER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
A07 Not-for-profit / Charity / Government
DAY OF THE GIRL
UNICEF / 25TH INTERNATIONAL DAY OF THE GIRL
UNICEF New York USA
IMAGINE A #WORLDWITHOUTPHOTOGRAPHY
XPOSURE INTERNATIONAL PHOTOGRAPHY FESTIVAL / XPOSURE FESTIVAL 2019
NATIONAL NETWORK COMMUNICATIONS Sharjah UNITED ARAB EMIRATES
ABANDONED VIOLIN
MASTERCARD / MASTERCARD SPONSORSHIP
FP7 McCANN Dubai UNITED ARAB EMIRATES
ALI
UNICEF / CHARITY
WUNDERMAN THOMPSON Casablanca MOROCCO
Short List
AMAL
UNICEF / CHARITY
WUNDERMAN THOMPSON Casablanca MOROCCO
Short List