| Brand | VIRGIN MEGASTORES |
| Product/Service | VIRGIN MEGASTORES |
| Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Category | Travel, Leisure, Retail, Restaurants & Fast Food Chains |
|
Idea Creation
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TBWA\RAAD Dubai, UNITED ARAB EMIRATES
|
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Media Placement
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OMD Dubai, UNITED ARAB EMIRATES
|
Cultural / Context information for the jury
Smartphone cameras have inspired a new generation of photographers. For those who want to follow their passion into the wild, we highlighted the life-saving advantage of a Sony zoom lens. Only full-page strip ads were booked to dramatize the distance.
Credits
| Walid Kanaan |
TBWA\RAAD |
CCO |
| Bruno Bomediano |
TBWA\RAAD |
ECD |
| James Robbins |
TBWA\RAAD |
ECD |
| Sandeep Fernandes |
TBWA\RAAD |
CD |
| Mahesh Powar |
TBWA\RAAD |
Senior Art Director/Copywriter |
| Salim Al Izmarly |
TBWA\RAAD |
Finalizer |
| Joe Lahham |
TBWA\RAAD |
GM |
| Romy Abdelnour |
TBWA\RAAD |
PR & Communications |
| Ezzat Habra |
TBWA\RAAD |
Traffic |