Brand | LEGO SAUDI STORES |
Product/Service | RETAIL |
Entrant | HAVAS Dubai, UNITED ARAB EMIRATES |
Category | Innovative Use of Print |
Idea Creation
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HAVAS Dubai, UNITED ARAB EMIRATES
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Media Placement
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HAVAS MEDIA Dubai, UNITED ARAB EMIRATES
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PR
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HAVAS Dubai, UNITED ARAB EMIRATES
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Production
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HAVAS Dubai, UNITED ARAB EMIRATES
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Cultural / Context information for the jury
Every year, newspapers in Saudi Arabia celebrate National Day by releasing a special edition that celebrates all the kingdom's key achievements, eminent personalities and visions of the future.
It is a tradition of paying tribute that has been upheld by every Saudi newspaper for decades.
That is why, on Saudi National Day 2020, LEGO decided to pay tribute in a way it knows best, by showcasing the potential of its bricks.
Explain how the work innovatively used the print / publishing medium.
To celebrate Saudi National Day 2020, LEGO rebuilt every article of the National Day edition of one of Saudi Arabia's leading news publications using hundreds of LEGO pieces.
Each rebuilt article and photograph was edited printed and published within hours of the original hitting the newsstands.
The brand celebrated the kingdom's potential by showcasing the potential of the little bricks.
6am 23rd September 2020, Saudi National Day - Al Madina, one of Saudi Arabia's leading news publications released their National Day editions.
6:01 - A team of expert LEGO builders, photographers and designers recreated every single news article from Al Madina's National Day Edition, using hundreds of LEGO pieces.
8am - A national Day newspaper that featured the very same articles and photographs as Al Madina, but recreated completely out of LEGO, was printed and distributed to newsstands across key cities in the kingdom.
Credits
Fabio Silveira |
Havas DXB Creative |
General Manager |
Joao Medeiros |
Havas DXB Creative |
Creative Director |
Anshuman Bhattacharya |
Havas DXB Creative |
Copywriter |
Rodrigo Nakaza |
Havas DXB Creative |
Art Diretor |
Serena Abi Aad |
Havas DXB Creative |
Content Director |
Yasmine Elashry |
Havas DXB Creative |
Designer |
David Yammine |
Havas DXB Creative |
Arabic Copywriter |
Alessandro Candotti |
Havas DXB Creative |
Social Media Director |
Teddy Abdel Nour |
Havas DXB Creative |
Account Director |
Omar Merza |
Havas DXB Creative |
Account Manager |
Mariam Moin |
Havas DXB Creative |
Traffic Manager |
Adel Rmaity |
Havas DXB Creative |
Production Manager |
Rami Husseini |
Havas KSA |
General Manager |
Basim Asaad |
Havas KSA |
Account Director |
Arej Mansour |
Havas KSA |
PR Executive |
David do Rosario |
Havas Media Middle East |
Head of Digital |
Hugues Raingeard |
Havas Media Middle East |
Associate Director |
Jone Xavier |
Freelancer |
Motion Graphic designer |
Links
Supporting Webpage