2020/2021 Winners & Shortlists

Cultural / Context information for the jury

Paper is the 3rd largest polluter of air, water and soil in the world. It accounts for 26% of waste in the world's landfills and when paper rots it emits ethane gas, 25 times more toxic than CO2. Every year corporate brands across the globe print and distribute corporate calendars contributing to the situation. Zain, Kuwait's leading telecom provider, also print more than 20,000 giveaway corporate calendars every year. Kuwait itself is one the world ‘s least green countries, from an environmental point of view (the 13th most polluted country in the world, according to WHO), and it has also has a very sparse vegetation due to its climate with lack of rainfall. So Zain wanted to play a positive part and act as a catalyst and give back to the country with an environmental initiative, something to make Kuwait greener, and something that would spread joy to its customers.

Translation. Provide a full English translation of any text.

N/A As everything is shown in English (any Arabic is the exact closest equivalence to the English copy)