Brand | IKEA |
Product/Service | IKEA STORAGE & ORGANISATION |
Entrant | LEO BURNETT Riyadh, SAUDI ARABIA |
Category | Durable Consumer Goods including Automotive |
Idea Creation
|
LEO BURNETT Riyadh, SAUDI ARABIA
|
Production
|
CANJA AUDIO CULTURE Curitiba, BRAZIL
|
Production 2
|
CAUSTIK Beirut, LEBANON
|
Cultural / Context information for the jury
2020 is the year everyone spent at home. They worked from home, they brought their hobbies home. And so everything piled up at home. And in Saudi Arabia, you have big families living all together. This created a mess. And messes can discourage people and stand in the way of them evolving and changing again, be it their work patterns or their interests. Because it meant getting even more items.
We showed people that there’s always room to change. Because at Ikea we have 60+ storage and home organization solutions that allow you to change as much as you want.
We created visuals made of the same room, repeating over and over again. And with every repetition, you could notice a small change. The same room changed a million times, it was always full of life. It was also, always tidy and organized.
Credits
Mohammad Bahmishan |
Leo Burnett KSA |
Support |
Saadi Alkouatli |
Leo Burnett KSA |
Ideation |
José Pedro Bortolini |
Publicis Groupe |
Art Direction |
Mohammed Omeira |
Leo Burnett |
Copy |
Imad Jurdi |
Leo Burnett KSA |
Support |
Makram Khatib |
Leo Burnett KSA |
Support |
Thamer Farsi |
Leo Burnett KSA |
Support |
Mazen Mitri |
Leo Burnett Beirut |
Support |
Samir Antoun |
Leo Burnett KSA |
Support |