2020/2021 Winners & Shortlists

Cultural / Context information for the jury

October 11, 2020 marked 25 years of the International Day of the Girl. Despite progress achieved in the past, inequality continued to undermine adolescent girls. 2020 also shook the world with COVID-19, forcing people to relook at global problems. UNICEF proposed to use this disruptive change to show how girls too can disrupt and change the world. For this, they tasked us to create a thought-provoking print-ad recognizing girls as powerful changemakers. It was featured in Vogue magazine around November 2020 in India, France, Italy, Japan, Germany, Australia and Greece. To resonate with mature, evolved sensibilities of the Vogue audience we moved away from conventional ‘shock factor’, and created an empowering visual communicating, “My Voice. Our Equal Future.” With powerful, expressive illustrations, the visual showcased multiple girls’ rights narratives. This created a jigsaw effect showing how empowering even one girl can be positively contagious to girls worldwide!