2020/2021 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
D06 Live Advertising & Events
ART GAP
STANDARD CHARTERED BANK / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
NO CEDAR. NO LEBANON.
LEBANESE BASKETBALL FEDERATION (FLB) / BASKETBALL FEDERATION
VMLY&R Dubai UNITED ARAB EMIRATES
Short List
ASTRONOMICAL SALES
MASTERCARD / FINANCIAL
FP7 McCANN Dubai UNITED ARAB EMIRATES
Bronze
D07 Interactive Experiences
THE WELL OF HOPE
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / AWARENESS
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai UNITED ARAB EMIRATES
Bronze
THE CIVIL PARADE
MIKE SPORT / PATRIOTIC MARCH FOR INDEPENDENCE
PHENOMENA Beirut LEBANON
STAR HUNT
MCDONALD'S SAUDI ARABIC / FAST FOOD CHAIN / OPENING 24H
LEO BURNETT Riyadh SAUDI ARABIA
D08 Transit
"LESH BAS HENA"
MOWAAMAH / MOWAAMAH'S CERTIFICATE
3 POINTS ADVERTISING Jeddah SAUDI ARABIA
MARTIAN INK
THE UAE GOVERNMENT MEDIA OFFICE / THE MARTIAN VISA
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
Silver
GREAT COFFEE. SIMPLE.
MCDONALD'S / MCCAFÉ
FP7 McCANN Dubai UNITED ARAB EMIRATES
D09 Immersive Experiences
THE CLASS OF NO TOMORROW
UNICEF / SAFE SCHOOLS DECLARATION
TRAFFIC DIGITAL Dubai UNITED ARAB EMIRATES
EXPLORE EXPO 2020 DUBAI
EXPO 2020 DUBAI / EXPO IMMERSIVE REALITY
ACCENTURE UAE Dubai UNITED ARAB EMIRATES
BUY WITH YOUR TIME
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
E01 Standard Sites
MOBILY- POSTPAID - NEW PAGE
MOBILY / POSTPAID CAMPAIGN
MOBILY Riyadh SAUDI ARABIA
INDEPENDENCE DAY
LEBANESE ARMY / LEBANESE ARMY
TBWA\RAAD Beirut LEBANON
E02 Ambient Outdoor
LIFTING BARRIERS
WESTERN UNION / WESTERN UNION APP
INITIATIVE MENA Dubai UNITED ARAB EMIRATES
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai UNITED ARAB EMIRATES
NO EYE IN JUSTICE
RISE FOR GOOD / WOMEN RIGHTS
LEO BURNETT JORDAN Amman JORDAN
E03 Technology
MOTOROLA RAZR REACHES FOR THE SKIES
MOTOROLA / MOTO RAZR
NETIZENCY Dubai UNITED ARAB EMIRATES
MCDONALD'S RAMADAN IFTAR SAND CLOCK
MCDONALD'S / RAMADAN MEAL
LEO BURNETT Riyadh SAUDI ARABIA
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai UNITED ARAB EMIRATES
NISSAN UNSTUCK POSTER
ARABIAN AUTOMOBILES / NISSAN PATROL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
F01 Local Brand
WASALTI | REFLECTING HER REAL IMAGE
RIYAD BANK / WOMEN BANKING
GREY RIYADH Riyadh SAUDI ARABIA
ARABLISH
EMIRATES NATIONAL OIL COMPANY GROUP / ZOOM CONVENIENCE-STORE
C2 COMMUNICATIONS Dubai UNITED ARAB EMIRATES
THE 10% OUTDOOR
BAROODY BROS S.A.L / IDEAL CREAM
TBWA\RAAD Beirut LEBANON
F02 Challenger Brand
I DECLARE
AA - ADVERTISING ASSOCIATION IN LEBANON / "I DECLARE" INITIATIVE
PHENOMENA Beirut LEBANON
Silver
LIGHTS ON; THE AUGUST HIGHWAY
FIRST ABU DHABI BANK / FIRST ABU DHABI BANK
KAIRO Cairo EGYPT
F03 Single Market Campaign
LIGHTS ON; THE AUGUST HIGHWAY
FIRST ABU DHABI BANK / FIRST ABU DHABI BANK
KAIRO Cairo EGYPT
ARABLISH
EMIRATES NATIONAL OIL COMPANY GROUP / ZOOM CONVENIENCE-STORE
C2 COMMUNICATIONS Dubai UNITED ARAB EMIRATES
MCDONALD'S RAMADAN IFTAR SAND CLOCK
MCDONALD'S / RAMADAN MEAL
LEO BURNETT Riyadh SAUDI ARABIA
THIS WAY TO THE CONTINENT
NETFLIX / THE WITCHER
SCIENCE & SUNSHINE Dubai UNITED ARAB EMIRATES
THE 10% OUTDOOR
BAROODY BROS S.A.L / IDEAL CREAM
TBWA\RAAD Beirut LEBANON
F04 Social Behaviour & Cultural Insight
ARABLISH
EMIRATES NATIONAL OIL COMPANY GROUP / ZOOM CONVENIENCE-STORE
C2 COMMUNICATIONS Dubai UNITED ARAB EMIRATES
WASALTI | REFLECTING HER REAL IMAGE
RIYAD BANK / WOMEN BANKING
GREY RIYADH Riyadh SAUDI ARABIA
LIFTING BARRIERS
WESTERN UNION / WESTERN UNION APP
INITIATIVE MENA Dubai UNITED ARAB EMIRATES
MCDONALD'S RAMADAN IFTAR SAND CLOCK
MCDONALD'S / RAMADAN MEAL
LEO BURNETT Riyadh SAUDI ARABIA
Short List
LEGO NEWS REBUILT
LEGO SAUDI STORES / RETAIL
HAVAS Dubai UNITED ARAB EMIRATES
THE NEW NATIONAL ANTHEM EDITION
AN-NAHAR / NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
CLOSE THE GAP
FIFTY FIFTY LEBANON / WOMEN'S EQUAL PAY INITIATIVE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
SHEMAGH POSTER
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
NO CEDAR. NO LEBANON.
LEBANESE BASKETBALL FEDERATION (FLB) / BASKETBALL FEDERATION
VMLY&R Dubai UNITED ARAB EMIRATES
THE KITCHEN IS FOR EVERYONE
GENERAL MILLS / BETTY CROCKER
VMLY&R Dubai UNITED ARAB EMIRATES
ASTRONOMICAL SALES
MASTERCARD / FINANCIAL
FP7 McCANN Dubai UNITED ARAB EMIRATES
F05 Breakthrough on a Budget
THANK YOU FOR NOT SEEING THIS AD
SAUDI MINISTRY OF HEALTH / COVID-19 AWARENESS
MINISTRY OF HEALTH SAUDI ARABIA Riyadh SAUDI ARABIA
THE CIVIL PARADE
MIKE SPORT / PATRIOTIC MARCH FOR INDEPENDENCE
PHENOMENA Beirut LEBANON
THE MOST VIEWED BILLBOARD IN THE MIDDLE EAST
DUBAI MEDIA CITY / DUBAI MEDIA CITY
DUBAI MEDIA CITY UNITED ARAB EMIRATES
Short List
THE 10% OUTDOOR
BAROODY BROS S.A.L / IDEAL CREAM
TBWA\RAAD Beirut LEBANON
F06 Market Disruption
THERE IS A BLESSING IN EVERY DELAY
TOYOTA JORDAN - MARKAZIA / TOYOTA JORDAN
WUNDERMAN THOMPSON Amman JORDAN
MCDONALD'S RAMADAN IFTAR SAND CLOCK
MCDONALD'S / RAMADAN MEAL
LEO BURNETT Riyadh SAUDI ARABIA