2020/2021 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A01 Fast Moving Consumer Goods
THE 10% OUTDOOR
BAROODY BROS S.A.L / IDEAL CREAM
TBWA\RAAD Beirut LEBANON
A03 Durable Consumer Goods including Automotive
CANYON
FCA-JEEP / JEEP
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
DESERT
FCA-JEEP / JEEP
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
MOUNTAIN
FCA-JEEP / JEEP
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
ROOM TO CHANGE
IKEA / IKEA STORAGE & ORGANISATION
LEO BURNETT Riyadh SAUDI ARABIA
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
DOUGHNUT
LEGO SAUDI STORES / RETAIL
HAVAS Dubai UNITED ARAB EMIRATES
SALT SHAKER SHOCKER
MCDONLAD'S / MCDELIVERY
FP7 McCANN Dubai UNITED ARAB EMIRATES
CHARCOAL CHICKEN
MCDONLAD'S / MCDELIVERY
FP7 McCANN Dubai UNITED ARAB EMIRATES
BURGER
LEGO SAUDI STORES / RETAIL
HAVAS Dubai UNITED ARAB EMIRATES
Short List
ICE CREAM
LEGO SAUDI STORES / RETAIL
HAVAS Dubai UNITED ARAB EMIRATES
Short List
CARPET CATASTROPHE
MCDONLAD'S / MCDELIVERY
FP7 McCANN Dubai UNITED ARAB EMIRATES
A05 Media / Entertainment
THE NEW NATIONAL ANTHEM EDITION
AN-NAHAR / NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
A07 Not-for-profit / Charity / Government
NOT YOURS / YOUR MONEY
FIFTY FIFTY LEBANON / WOMEN'S EQUAL PAY INITIATIVE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
INEQUALITY / FOR EQUALITY
FIFTY FIFTY LEBANON / WOMEN'S EQUAL PAY INITIATIVE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
IF I MAY / I ACHIEVE
FIFTY FIFTY LEBANON / WOMEN'S EQUAL PAY INITIATIVE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
B01 Fast Moving Consumer Goods
WHITE WHITE WHITE
CLOROX / CLOROX BLEACH PEN
HORIZON FCB Dubai UNITED ARAB EMIRATES
PIE
HENKEL / PRIL DISHWASHER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
CUCUMBER
HENKEL / PRIL DISHWASHER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
STUPID BOND
P&G / HEAD & SHOULDERS
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES
STUPID EINSTEIN
P&G / HEAD & SHOULDERS
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES
STUPID SHERLOCK
P&G / HEAD & SHOULDERS
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES
AINSLEY BELLE PORTER
COLGATE / COLGATE
VMLY&R Dubai UNITED ARAB EMIRATES
ZANDER LAWRENCE ARSLANOSKI
COLGATE / COLGATE
VMLY&R Dubai UNITED ARAB EMIRATES
Bronze
RUE NATALIE PALLEROS
COLGATE / COLGATE
VMLY&R Dubai UNITED ARAB EMIRATES
Bronze
B02 Healthcare
DOG
NOVOMED / ANTI-ALLERGY CLINIC
IMPACT BBDO Dubai UNITED ARAB EMIRATES
WHITE CAT
NOVOMED / ANTI-ALLERGY CLINIC
IMPACT BBDO Dubai UNITED ARAB EMIRATES
GRAY CAT
NOVOMED / ANTI-ALLERGY CLINIC
IMPACT BBDO Dubai UNITED ARAB EMIRATES
B03 Durable Consumer Goods including Automotive
THE JOY OF GETTING LOST
JEEP - TRADING ENTERPRISES / JEEP
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
ROOM TO CHANGE
IKEA / IKEA STORAGE & ORGANISATION
LEO BURNETT Riyadh SAUDI ARABIA
CASTROL MAGNATEC OIL PAINTINGS
CASTROL / CASTROL MAGNATEC
VMLY&R COMMERCE MENA Dubai UNITED ARAB EMIRATES
B04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
HOUSE 1
BURGER KING / HOME DELIVERY
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
Short List
SALE REMAIN CALM GORILLA
SPLASH FASHIONS / THE ICONIC
VMLY&R Dubai UNITED ARAB EMIRATES
SALE REMAIN CALM BEAR
SPLASH FASHIONS / THE ICONIC
VMLY&R Dubai UNITED ARAB EMIRATES
HOUSE 2
BURGER KING / HOME DELIVERY
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
HOUSE 3
BURGER KING / HOME DELIVERY
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
Short List
STRONG BUT SWEET - LATTE
MCDONALD'S / MCCAFÉ
LEO BURNETT DUBAI UNITED ARAB EMIRATES
STRONG BUT SWEET - MOCHA
MCDONALD'S / MCCAFÉ
LEO BURNETT DUBAI UNITED ARAB EMIRATES
FOOTBALL
SPORTS 4EVER / SPORTS 4EVER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
SHEMAGH POSTER
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
GHOST PEPPER TWISTER
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
SKATE4EVER
SPORTS 4EVER / SPORTS 4EVER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
ICE HOCKEY
SPORTS 4EVER / SPORTS 4EVER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
B05 Media / Entertainment
NEWS FROM THIS SIDE
TIMES OF OMAN / NEWSPAPER
THE CLASSIC PARTNERSHIP Dubai UNITED ARAB EMIRATES
Short List
B06 Consumer Services / Business to Business
STREAMING HBO
SAUDI TELECOM COMPANY / 5G PACKAGES
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
DHL FLAGS
DHL / DELIVERY
HORIZON FCB Dubai UNITED ARAB EMIRATES
HERO 1
BATELCO / BATELCO
‿ AND US Dubai UNITED ARAB EMIRATES
STREAMING HULU
SAUDI TELECOM COMPANY / 5G PACKAGES
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
STREAMING YOUTUBE
SAUDI TELECOM COMPANY / 5G PACKAGES
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
HERO 2
BATELCO / BATELCO
‿ AND US Dubai UNITED ARAB EMIRATES
COFFEE SHOP
SAUDI TELECOM COMPANY / SUSTAINABILITY
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
Short List