Mass Distributed Promotional Items & Printed Media
MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
THE GOLDMINE FILMS Dubai, UNITED ARAB EMIRATES
Write a short summary of what happens in the digital or ambient execution or campaign.
With IKEA’s superstores located on the outskirts of the city, a trip there becomes a long journey commitment that takes time and effort. By leveraging Google Maps timeline, we saw an opportunity to reward IKEA’s loyal customers who made the trip regardless. Turning a trip barrier into a strength, we created an activation that converts time spent to make a trip to IKEA stores into a currency that allows people to buy IKEA products, which resulted in 30% increase in store footfall compared to our KPI in one day.