Brand | AL FUTTAIM IKEA |
Product/Service | IKEA |
Entrant | MEMAC OGILVY Dubai, UNITED ARAB EMIRATES |
Category | Immersive Experiences |
Idea Creation
|
MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
|
Production
|
THE GOLDMINE FILMS Dubai, UNITED ARAB EMIRATES
|
Write a short summary of what happens in the digital or ambient execution or campaign.
With IKEA’s superstores located on the outskirts of the city, a trip there becomes a long journey commitment that takes time and effort. By leveraging Google Maps timeline, we saw an opportunity to reward IKEA’s loyal customers who made the trip regardless. Turning a trip barrier into a strength, we created an activation that converts time spent to make a trip to IKEA stores into a currency that allows people to buy IKEA products, which resulted in 30% increase in store footfall compared to our KPI in one day.
Cultural / Context information for the jury
Not Applicable.
Credits
Juggi Ramakrishnan |
Memac Ogilvy Dubai |
Chief Creative Officer |
Youssef Gadallah |
Memac Ogilvy Dubai |
Group Creative Director |
Nicolás López |
Memac Ogilvy Dubai |
Creative Team |
Fernando Montero |
Memac Ogilvy Dubai |
Creative Team |
Hadi Ballout |
Memac Ogilvy Dubai |
Client Team Leader |
Amin Soltani |
Memac Ogilvy Dubai |
Head of Production |
Rajaa Chami |
Memac Ogilvy Dubai |
Head of Production |
Ann Vaas |
Memac Ogilvy Dubai |
Junior Producer |
Preeti Hothi-Ramakrishnan |
Memac Ogilvy Dubai |
Business Director |
Alaa Nour |
Memac Ogilvy Dubai |
Account Manager |
Karim Sherif |
Memac Ogilvy Dubai |
Creative Director |
Fati Bilal |
Memac Ogilvy Dubai |
Editor |
Madhup Agarwal |
Goldmine Films |
Executive Producer |
Miraj Mohamed |
Goldmine Films |
Director Of Photography |
Shaharbano Zaidi |
Goldmine Films |
Producer |
Sara Abdullah / Armela Atun / Mahesh Pottavathini |
Goldmine Films |
Production Assistant |
Dona Vaas |
Goldmine Films |
Administration & Accounts |
Carla Klumpenaar |
Al Futtaim IKEA |
GM Marketing, Communication & Interior Design |
Amer Yaghi |
Al Futtaim IKEA |
Regional Communication Manager |
Noha Gheith |
Al Futtaim IKEA |
Regional Digital Marketing Specialist |
Binita Chowdhury |
Al Futtaim IKEA |
PR & Communication specialist |