Brand | FIFTY FIFTY LEBANON |
Product/Service | WOMEN'S EQUAL PAY INITIATIVE |
Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
Category | Not-for-profit / Charity / Government |
Idea Creation
|
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Production
|
BIG KAHUNA FILMS Dubai, UNITED ARAB EMIRATES
|
Cultural / Context information for the jury
In Arabic, natural gaps between two words or two letters affect the way they are read and understood. And sometimes, closing the gap between the words reveals a new word with an entirely different meaning.
To get a clear understanding of the context for the work, and the cultural background of the concept, please see the case film in the F04 category
Translation. Provide a full English translation of any text.
Word with the gap reads: IF I MAY
Word without the gap: I ACHIEVE
CTA inside the gap: CLOSE THE GAP
Text inside the Guilloche:
Article 26 of the Lebanese Labor Law prohibits discrimination between men and women in the workplace concerning TYPE OF EMPLOYMENT.
Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
841mm x 444mm for posters
4000mm x 3000mm for billboard
Credits
Dani Richa |
Impact BBDO |
CEO |
Paul Shearer |
Impact BBDO |
Chief Creative Officer |
Marie Claire Maalouf |
Impact BBDO |
Creative Director |
Sarah Berro |
Impact BBDO |
Creative Director |
Bijoy Purayil |
Impact BBDO |
Art Director |
Noor Hassanein |
Impact BBDO |
Strategic Planning Director |
Emma Jane Randall |
Impact BBDO |
Account Executive |
Ali Rez |
Impact BBDO |
Executive Creative Director |
Ahmed Nawara |
Impact BBDO |
Designer |
Rima Hussein |
Impact Plus |
Account Manager |
Ann Geleen Amparado |
Impact BBDO |
Producer |
James Keith Elgie |
Impact BBDO |
Motion And Image Making Lead |
Tennyson Torcato |
Impact BBDO |
Creative Services Director |
Nabil al Mawla |
Freelance |
Typography artist |
Rawad Keyrouz |
Impact BBDO Beirut |
Producer |
Charly Hatem |
Freelance |
Videographer |
Nidal Bou Ghanem |
Impact BBDO Beirut |
Motion Designer |
Ramy Tannous |
Impact BBDO |
Head of Multimedia |
Lilas Sinno |
Impact BBDO |
Account Director |
Joelle Abou Farhat Rizkallah |
Fiftyfifty Lebanon |
Co-Founder – President |
Razan Hamdan |
Big Kahuna |
Producer |
Stephanie Nassar |
Big Kahuna |
Editor |