2020/2021 Winners & Shortlists

INEQUALITY / FOR EQUALITY

Short List
BrandFIFTY FIFTY LEBANON
Product/ServiceWOMEN'S EQUAL PAY INITIATIVE
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
CategoryNot-for-profit / Charity / Government
Idea Creation IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Production BIG KAHUNA FILMS Dubai, UNITED ARAB EMIRATES

Cultural / Context information for the jury

In Arabic, natural gaps between two words or two letters affect the way they are read and understood. And sometimes, closing the gap between the words reveals a new word with an entirely different meaning. To get a clear understanding of the context for the work, and the cultural background of the concept, please see the case film in the F04 category

Translation. Provide a full English translation of any text.

Word with the gap reads: INEQUALITY Word without the gap: FOR EQUALITY CTA inside the gap: CLOSE THE GAP Text inside the Guilloche: Article 26 of the Lebanese Labor Law prohibits discrimination between men and women in the workplace concerning EMPLOYMENT.

Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

841mm x 444mm for posters 4000mm x 3000mm for billboard

Credits

Name Company Role
Dani Richa Impact BBDO CEO
Paul Shearer Impact BBDO Chief Creative Officer
Marie Claire Maalouf Impact BBDO Creative Director
Sarah Berro Impact BBDO Creative Director
Bijoy Purayil Impact BBDO Art Director
Noor Hassanein Impact BBDO Strategic Planning Director
Emma Jane Randall Impact BBDO Account Executive
Ali Rez Impact BBDO Executive Creative Director
Ahmed Nawara Impact BBDO Designer
Rima Hussein Impact Plus Account Manager
Ann Geleen Amparado Impact BBDO Producer
James Keith Elgie Impact BBDO Motion And Image Making Lead
Tennyson Torcato Impact BBDO Creative Services Director
Nabil al Mawla Freelance Typography artist
Rawad Keyrouz Impact BBDO Beirut Producer
Charly Hatem Freelance Videographer
Nidal Bou Ghanem Impact BBDO Beirut Motion Designer
Ramy Tannous Impact BBDO Head of Multimedia
Lilas Sinno Impact BBDO Account Director
Joelle Abou Farhat Rizkallah Fiftyfifty Lebanon Co-Founder – President
Razan Hamdan Big Kahuna Producer
Stephanie Nassar Big Kahuna Editor