| Brand | ARABIAN AUTOMOBILES |
| Product/Service | NISSAN PATROL |
| Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Category | Limited Run Promotional Items & Printed Media |
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Idea Creation
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TBWA\RAAD Dubai, UNITED ARAB EMIRATES
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Production
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PERCEPT GULF Dubai, UNITED ARAB EMIRATES
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Production 2
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D2G TECNOLOGIA Porto Alegre, BRAZIL
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Production 3
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ARAKI 3D Sao Paulo, BRAZIL
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Write a short summary of what happens in the digital or ambient execution or campaign.
The Unstuck Poster is a poster that also works as a traction mat to help non-Nissan owners. The poster also includes a radio transmitter inside. If necessary, the driver can press a button on the poster to send an emergency call to the Patrol Rescue Squad. If the Patrol Rescue Squad is around, they can come and rescue the stuck driver.
Cultural / Context information for the jury
The desert is not for beginners. The first rule of off-road driving is to go in a convoy. However, a lot of inexperienced drivers go by themselves, thinking that all they need is a 4x4 car, and a lot of them end up getting stuck in the desert. We believe that no one should get stuck in the desert, so we created the Unstuck Poster.
Credits
| Walid Kanaan |
TBWA\RAAD |
Chief Creative Officer |
| Jennifer Fischer |
TBWA\RAAD |
Chief Innovation Officer |
| Joe Lahham |
TBWA\RAAD |
General Manager/MD |
| Bruno Bomediano |
TBWA\RAAD |
Executive Creative Director |
| Alex Pineda |
TBWA\RAAD |
Copywriter / ACD |
| Tarik Frank |
TBWA\Raad |
Copywriter |
| Hugo Agostinho |
TBWA\Raad |
Art Director |
| Lucas Pimenta |
TBWA\Raad |
creative video editor |
| Ahmed Aborady |
TBWA\Raad |
videographer |
| Ian Carvalho |
TBWA\Raad |
Group Account Director |
| Richard Rao |
TBWA\Raad |
Account Manager |
| Ahmad Kalou |
TBWA\Raad |
Account Executive |
| Naveen Madurakariyan |
TBWA\Raad |
Graphic Producer |
| Rouba Asmar |
TBWA\RAAD |
Head of Production |
| Nelly Chahwan |
TBWA\Raad |
Agency Producer |
| Praveen Kumar |
Percepte |
Producer |
| Diego Trindade |
D2G Tecnologia |
Producer |
| André Araki |
Araki 3d |
3d Artist |
| Romy Abdelnour |
TBWA\RAAD |
Communications Director |
| Brenda Kassir |
TBWA\RAAD |
Strategy |
| Ingrid Guerreiro |
- |
Production Support |
| Gustavo Lopes |
Lake Produções |
Audio + SFX |