2020/2021 Winners & Shortlists

GREAT COFFEE. SIMPLE.

BrandMCDONALD'S
Product/ServiceMCCAFÉ
EntrantFP7 McCANN Dubai, UNITED ARAB EMIRATES
CategoryTransit
Idea Creation FP7 McCANN Dubai, UNITED ARAB EMIRATES
Media Placement UM MENA Dubai, UNITED ARAB EMIRATES

Write a short summary of what happens in the digital or ambient execution or campaign.

Coffee has become more and more complicated, with local cafés following the trend of global companies like Starbucks, where a coffee order has become an essay and a simple, great cup of coffee is almost non-existent. McCafé’s latest campaign celebrates great, simple coffee and how easy it is to both order and enjoy it.

Credits

Name Company Role
Fouad Abdel Malak FP7McCann Creative Lead
Oliver Robinson FP7McCann Creative Lead
Paulo Engler FP7McCann Creation
Nerine Gardiner FP7McCann Creation
Daniel Osorio FP7McCann Creation
Eduardo Cesar Guimaraes FP7McCann Creation
Tarek Ali Ahmed FP7McCann Account Management
Sana Omran FP7McCann Account Management
Lea Kerdy FP7McCann Account Management
Sara Fawzy FP7McCann Account Management