2020/2021 Winners & Shortlists

ASTRONOMICAL SALES

Bronze Lynx

Demo Film

Presentation Image

BrandMASTERCARD
Product/ServiceFINANCIAL
EntrantFP7 McCANN Dubai, UNITED ARAB EMIRATES
CategoryLive Advertising & Events
Idea Creation FP7 McCANN Dubai, UNITED ARAB EMIRATES
Media Placement CARAT Dubai, UNITED ARAB EMIRATES
PR WEBER SHANDWICK MENA Dubai, UNITED ARAB EMIRATES
Production MANGO JAM STUDIO Dubai, UNITED ARAB EMIRATES
Additional Company PUBLICIS SAPIENT Dubai, UNITED ARAB EMIRATES

Write a short summary of what happens in the digital or ambient execution or campaign.

We partnered with the Dubai Astronomy Group for a unique eclipse viewing opportunity. On 26 December, the day of the eclipse, three eclipse-viewing events were held in Dubai, including our main event at the Dubai Astronomy Centre. Here, Mastercard sponsored eclipse-viewing glasses and other promotional materials, while people could track the eclipse live while connecting to noon.com on their phones in order to get the best deals. Exciting outdoor was also used to count down to the event, directing people to the noon website and app, where they could register their Mastercards and get their hands on the hottest eclipse deals.

Cultural / Context information for the jury

In the UAE, astronomy is extremely important and has been a crucial navigational tool for hundreds of years. As expressed by the Head of the Dubai Astronomy Group, "Astronomy is rooted to the hearts of the people and to the faith." There is thus a great deal of importance and trust placed in and on astronomy in the UAE.

Credits

Name Company Role
Fouad Abdel Malak FP7McCann Creative Lead
Oliver Robinson FP7McCann Creative Lead
Paulo Engler FP7McCann Creation
Nerine Gardiner FP7McCann Creation
Eduardo Cesar Guimaraes FP7McCann Creation
Daniel Osorio FP7McCann Creation
Tahaab Rais FP7 McCann MENAT Strategy
Tarek Ali Ahmed FP7McCann Account Management
Raghda Elmaghrabi FP7McCann, Dubai Account Management
Lucas Velasco Fuse FP7McCann Creation
Deydson Maik F Rocha FP7McCann Creation
Cynthia Chabu FP7McCann Production
Razan Jalloul FP7McCann, Dubai Account Management