| Brand | AL FUTTAIM IKEA |
| Product/Service | IKEA |
| Entrant | MEMAC OGILVY Dubai, UNITED ARAB EMIRATES |
| Category | Special Build |
|
Idea Creation
|
MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
|
|
Production
|
THE GOLDMINE FILMS Dubai, UNITED ARAB EMIRATES
|
Write a short summary of what happens in the digital or ambient execution or campaign.
We created a perfect number “2” shape from 300 pieces of IKEA furniture and accessories to get the message of the second IKEA store is now open.
Cultural / Context information for the jury
Not Applicable.
Credits
| Juggi Ramakrishnan |
Memac Ogilvy Dubai |
CCO |
| Youssef Gadallah |
Memac Ogilvy Dubai |
Creative Director |
| Andre Souza |
Memac Ogilvy Dubai |
Designer |
| Stella Parkes |
Freelance |
Copywriter |
| Katherine Handfelt |
Memac Ogilvy Dubai |
Copywriter |
| Gaurav Maitreya |
Memac Ogilvy Dubai |
Copywriter |
| Tarek Shawki |
Memac Ogilvy Dubai |
Account Management |
| Hadi Ballout |
Memac Ogilvy Dubai |
Account Management |
| Alaa Nour |
Memac Ogilvy Dubai |
Account Management |
| Selin AlNazer |
Memac Ogilvy Dubai |
Account Management |
| Asmaa Ahmed |
Memac Ogilvy Dubai |
Strategy |
| Nour Safieh |
Memac Ogilvy Dubai |
Account Management |
| Stephanie Mukherjee |
Memac Ogilvy Dubai |
Strategy |
| Carrol DSouza |
Memac Ogilvy Dubai |
Account Management |
| Madhup Agarwal |
Goldmine Films |
Production |
| Umran Sheikh |
Goldmine Films |
Director Of Photography |
| Miraj Mohamed |
Goldmine Films |
Editor |
| Graham Tooby |
Goldmine Films |
Photography |
| Andronico Del Rosario |
Goldmine Films |
Production |
| Armela Atun / Mahesh Pottavathini |
Goldmine Films |
Production |
| Shaharbano Zaidi |
Goldmine Films |
Production |
| Christopher Marais |
Goldmine Films |
Production |
| Caroline Ismail |
Goldmine Films |
Production |
| Action Filmz |
Action Filmz |
Crew |
| Dona Vaas |
Goldmine Films |
Administration |
| Carla Klumpenaar |
Memac Ogilvy Dubai |
Account Management |
| Amer Yaghi |
Al Futtaim IKEA |
Account Management |
| Noha Gheith |
Al Futtaim IKEA |
Account Management |
| Benita Chowdhury |
Al Futtaim IKEA |
Account Management |