2020/2021 Winners & Shortlists

THE CIVIL PARADE

BrandMIKE SPORT
Product/ServicePATRIOTIC MARCH FOR INDEPENDENCE
EntrantPHENOMENA Beirut, LEBANON
CategoryBreakthrough on a Budget
Idea Creation PHENOMENA Beirut, LEBANON
Production PHENOMENA Beirut, LEBANON

Cultural / Context information for the jury

Lebanon commemorates its independence on the 22nd of November, usually through an official military parade organized by the army in the presence of the President and government officials. This year, the event took a totally different turn! The outbreak of the October 17th revolution made this official parade impossible to hold. More than the third of the Lebanese population were protesting in the streets and on the parade site. This is how the civil parade idea sprang! We created the biggest live human campaign for independence to unite all the Lebanese community to celebrate for the first time, all together our independence through a breathtaking patriotic show.

Credits

Name Company Role
Sami Saab Phenomena Creative Director
Samir Saliba Mike Sport Project Director
Mirna Saba Women Uprising Project Manager