2020/2021 Winners & Shortlists

Write a short summary of what happens in the digital or ambient execution or campaign.

This year we replaced the military parade, which is usually done on independence day, by a civil parade to celebrate our independence. We created the biggest live human campaign for independence by organising the civil parade. Everything was prepared in only 3 days. We relied on Social media to mobilize participants. 43 troops representing the Lebanese community, were formed to march in the parade. 43 logo/icons were designed and 43 flags produced to lead the troops.  The whole event cost $7700 only and was covered live on all local, regional and international media.

Cultural / Context information for the jury

Lebanon commemorates its independence on the 22nd of November, usually through an official military parade organized by the army in the presence of the President and government officials. This year, the event took a totally different turn! The outbreak of the October 17th revolution made this official parade impossible to hold. More than the third of the Lebanese population were protesting in the streets and on the parade site. This is how the Civil Parade idea sprang. We insisted to create a national idea to unite all Lebanese community through different troops, reflecting different professions, genders, ages and sectors, to celebrate our independence all together for the first time.