| Brand | SAUDI TELECOM COMPANY |
| Product/Service | PUBLIC AWARENESS |
| Entrant | WUNDERMAN THOMPSON Riyadh, SAUDI ARABIA |
| Category | Corporate Social Responsibility (CSR) / Corporate Image |
|
Idea Creation
|
J. WALTER THOMPSON Riyadh, SAUDI ARABIA
|
Cultural / Context information for the jury
When it comes to cyberbullying, the first offender is not the only one who’s to blame because hateful content can’t go far if it isn’t shared. In fact, it’s sharing, Liking, and commenting on hateful content on social media that make it spread like wildfire.
That’s why – in a way – we’re all accomplices to cyberbullies.
In 2018 alone, social media penetration in Saudi Arabia reached 91%.
32.4% of Saudi Arabia’s population consists of 0-14 year-old children, meaning a large number of social media users are very young.
Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
The size is 2 meters width x 1 meter height and it is installed in the vicinity of STC as wall-mounted poster at an eye level where passerby can enjoy the details of the craft.
Credits
| Chafic Haddad |
J. Walter Thompson |
Chief Creative Operations Officer |
| Rayyan Aoun |
J. Walter Thompson |
Executive Creative Director |
| Amr Wagih Mergawi |
J. Walter Thompson |
Creative Director |
| Noor Wafa |
J. Walter Thompson |
Senior Copywriter |
| Max Dipasupil |
J. Walter Thompson |
Art Director |
| Joe Aboudaher |
J. Walter Thompson |
Head of TV Production KSA |
| Hassan Lzeik |
J. Walter Thompson |
Associate Business Director |
| Alaa Soued |
J. Walter Thompson |
Senior Account Manager |
| Mazen El Helwe |
J. Walter Thompson |
Account Director |
| Ribal Saroufim |
J. Walter Thompson |
Senior Account Executive |
| Dana Alkutoubi |
J. Walter Thompson |
Head of Strategic Planning |
| Mohammed Abaalkheil |
Saudi Telecom Company |
Corporate Communications - General Manager |
| Abdullah Abahussain |
Saudi Telecom Company |
Head of Brand |
| Alhusayn Hamidaddin |
Saudi Telecom Company |
Corporate Communitions - Marcom Director |
| Dragos Traistaru |
Carioca Studio |
Director |
| Carioca Studio |
Carioca Studio |
Production House |