| Brand | STANDARD CHARTERED BANK |
| Product/Service | INSTITUTIONAL |
| Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Category | Live Advertising & Events |
|
Idea Creation
|
TBWA\RAAD Dubai, UNITED ARAB EMIRATES
|
|
Media Placement
|
CARAT Dubai, UNITED ARAB EMIRATES
|
|
Production
|
BOLT Dubai, UNITED ARAB EMIRATES
|
Cultural / Context information for the jury
Standard Chartered Bank wanted to raise awareness for gender pay equality by highlighting a shocking gap in the world of art - 47.6% as per the University of Oxford study. The Art Gap exhibition championed 19 female artists who left their paintings 47.6% incomplete to make a statement.
Post the exhibition, these incomplete canvases continue to raise awareness among employees, HNWIs and visiting government officials.
Credits
| Walid Kanaan |
TBWA\RAAD |
Chief Creative Officer |
| Manuel Borde |
TBWA\RAAD |
Executive Creative Director |
| Bruno Bomediano |
TBWA\RAAD |
Executive Creative Director |
| Sandeep Fernandes |
TBWA\RAAD |
Creative Director |
| Monisha Mirchandani |
TBWA\RAAD |
Regional Account Director |
| Remie Abdo |
TBWA\RAAD |
Head of Strategy |
| Sumanth Wilkins |
TBWA\RAAD |
Senior Art Director |
| Mahesh Powar |
TBWA\RAAD |
Senior Digital Art Director |
| Doug Mackay |
TBWA\RAAD |
Senior Copywriter |
| Rijin Kunnath |
TBWA\RAAD |
Senior Designer |
| Balu Puthalath |
TBWA\RAAD |
Art Director |
| Lucas Pimenta |
TBWA\RAAD |
Motion Designer |
| Ashleigh Morgan |
TBWA\RAAD |
Account Manager |
| Christine Dias |
TBWA\RAAD |
Account Executive |
| Adnan Ahmed |
TBWA\RAAD |
Social Media Executive |
| Rouba Asmar |
TBWA\RAAD |
Production |
| Gloria Abou Diwan |
BOLT |
Production |
| Mohamed Treka |
BOLT |
Motion Graphics |
| Martin Velkov |
BOLT |
Production |
| Bashar Najjar |
BOLT |
Production |
| Sandeep Sharma |
TBWA\RAAD |
PR |
| Joe Lahham |
TBWA\RAAD |
General Manager |
| Romy Abdelnour |
TBWA\RAAD |
Corporate Communications Director |