| Brand | SPLASH FASHIONS |
| Product/Service | FASHION COLLECTION |
| Entrant | THE CLASSIC PARTNERSHIP Dubai, UNITED ARAB EMIRATES |
| Category | Special Build |
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Idea Creation
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THE CLASSIC PARTNERSHIP Dubai, UNITED ARAB EMIRATES
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Media Placement
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THE CLASSIC PARTNERSHIP Dubai, UNITED ARAB EMIRATES
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PR
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THE CLASSIC PARTNERSHIP Dubai, UNITED ARAB EMIRATES
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Production
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THE CLASSIC PARTNERSHIP Dubai, UNITED ARAB EMIRATES
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Write a short summary of what happens in the digital or ambient execution or campaign.
We created a special fish tank that painted the true picture of what one would really find at the bottom of the ocean in the future. The Aquarium of Truth is filled with plastic, instead of fish and marine life that people expect and was placed in one of the busiest shopping malls in Dubai and at the annual Splash Fashion Show. Shining a light on the destructive path we are collectively on, if we do not take a stand against plastic pollution.
Credits
| Alok Gadkar |
The Classic Partnership |
Executive Creative Director |
| Mangesh Zemse |
The Classic Partnership |
Group Head - Design |
| Alok Gadkar |
The Classic Partnership |
Art Director |
| Mangesh Zemse |
The Classic Partnership |
Art Director |
| Ishar kar |
The Classic Partnership |
Copywriter |
| Anshuman Bhattacharya |
The Classic Partnership |
Copywriter |
| Ishar kar |
The Classic Partnership |
Copywriter |
| Sudeha Lamba |
The Classic Partnership |
Account Director |
| Shankar Chidambaram |
The Classic Partnership |
Senior Production Manager |
| Vitthal Deshmukh |
The Classic Partnership |
Head of Production |
| Shibeesh K Chandran |
Freelancer |
Editor |