| Brand | TIMES OF OMAN |
| Product/Service | NEWSPAPER |
| Entrant | THE CLASSIC PARTNERSHIP Dubai, UNITED ARAB EMIRATES |
| Category | Media / Entertainment |
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Idea Creation
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THE CLASSIC PARTNERSHIP Dubai, UNITED ARAB EMIRATES
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Media Placement
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THE CLASSIC PARTNERSHIP Dubai, UNITED ARAB EMIRATES
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Production
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THE CLASSIC PARTNERSHIP Dubai, UNITED ARAB EMIRATES
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Cultural / Context information for the jury
Arabic texts are written and read from right to left, using a cursive script, compared to English which is written using Latin script and read from left to right. We made use of this to highlight the difference in perception locally and around the western world, when it comes to the news.
Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
Smaller (poster)
Credits
| Alok Gadkar |
The Classic Partnership |
Executive Creative Director |
| Alok Gadkar |
The Classic Partnership |
Art Director |
| Anshuman Bhattacharya |
The Classic Partnership |
Copywriter |
| Vishal Vinekar |
The Classic Partnership |
Art Director |
| Rahul Kantharia |
The Classic Partnership |
General Manager |
| Tarek Chebaro |
The Classic Partnership |
Account Director |
| Vitthal Deshmukh |
The Classic Partnership |
Head of Production |