2020/2021 Winners & Shortlists

Write a short summary of what happens in the digital or ambient execution or campaign.

We used 150 synchronized drones to showcase our product in the Dubai sky. The synchronized drones moved into numerous formations showing our product, mimicking its functionality, displaying our product name, messaging, and brand logo.

Explain how the work innovatively used the outdoor medium.

With outdoor advertising rendering useless at a time of lockdown and people not allowed to drive around; we decided to take to the skies (a place viewable from anyone’s balcony) and created a drone show; that was then edited into a 1-minute highlight, and posted across Facebook, Instagram, Twitter, Snapchat and YouTube to reach inside people’s houses giving the campaign the visibility it deserved and our audience a visual spectacle like they’ve never seen before.