CASTROL MAGNATEC OIL PAINTINGS
| Brand | CASTROL |
| Product/Service | CASTROL MAGNATEC |
| Entrant | VMLY&R COMMERCE MENA Dubai, UNITED ARAB EMIRATES |
| Category | Durable Consumer Goods including Automotive |
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Idea Creation
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VMLY&R COMMERCE MENA Dubai, UNITED ARAB EMIRATES
|
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Production
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MARKETING & ADVERTISING SUPPORT SERVICES Dubai, UNITED ARAB EMIRATES
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Cultural / Context information for the jury
When you think of cars, a few elements come to mind:
The brand.
The look, the feel.
The experience.
The engine and horsepower.
Even fuel the consumption.
But what never comes to mind, is the engine oil you use. (85% of drivers don't know the oil brand they are using)
And actually, why would it.
Car ads don’t show the engine oil.
The adventures you capture with your phone show the car without the oil.
And when you sit in your car, you don’t think about what oil is running my engine.
Whilst there was no shortage of ways to increase awareness for our product, none of them were really taking the product out of the realm of claims into a personal relationship.
So we gave ourselves a challenge.
How can people see the engine oil behind every car, every experience, every adventure, every driver.
Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
No.
Credits
| Nick Walsh |
Geometry VMLY&R COMMERCE |
Account Director |
| Till Hohmann |
VMLY&R COMMERCE EMEA |
Chief Creative Officer |
| Julian Hernandez |
Geometry VMLY&R COMMERCE |
Executive Creative Director |
| Adrian Mutescu |
Geometry VMLY&R COMMERCE |
Strategy Director |
| Maha ElHawari |
Geometry VMLY&R COMMERCE |
Account Management |
| Mauricio Sanaiote |
Geometry VMLY&R COMMERCE |
Creative Director |
| Tom Norton |
Geometry VMLY&R COMMERCE |
Head of Copy |
| Tony Crampton |
flatout.hk |
Artist / Illustrator |
| Ryan Gonsalves |
ThinkLab Communications |
Director / Cinematographer |