GO WHERE YOUR PHONE CAN’T
| Brand | VIRGIN MEGASTORES |
| Product/Service | VIRGIN MEGASTORES |
| Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Category | Displays |
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Idea Creation
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TBWA\RAAD Dubai, UNITED ARAB EMIRATES
|
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Media Placement
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OMD Dubai, UNITED ARAB EMIRATES
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Write a short summary of what happens in the digital or ambient execution or campaign.
By using extremely long format posters that show predators at a right angle, we put smartphone photographers in the shoes of wildlife photographers. This demonstrated how a Sony lens gives you a sense of safety in the wild, while capturing stunning images.
Credits
| Walid Kanaan |
TBWA\RAAD |
CCO |
| Bruno Bomediano |
TBWA\RAAD |
ECD |
| James Robbins |
TBWA\RAAD |
ECD |
| Sandeep Fernandes |
TBWA\RAAD |
CD |
| Mahesh Powar |
TBWA\RAAD |
Senior Art Director/Copywriter |
| Salim Al Izmarly |
TBWA\RAAD |
Finalizer |
| Joe Lahham |
TBWA\RAAD |
GM |
| Romy Abdelnour |
TBWA\RAAD |
PR & Communications |
| Ezzat Habra |
TBWA\RAAD |
Traffic |