Brand | THE LEBANESE ARMY |
Product/Service | PEACE CAMO ARMY UNIFORM |
Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Category | Design for Promotional Items |
Idea Creation
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TBWA\RAAD Dubai, UNITED ARAB EMIRATES
|
Production
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WONDERFUL PRODUCTIONS Beirut, LEBANON
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Write a short summary of what happens in the digital or ambient execution or campaign.
We created new camouflage patterns with illustrations of people embracing, kids playing, couple holding hands and generations coming together - real-life moments where the Lebanese army has shown solidarity with the people of the country. Each illustration is a flat design interpretation of the real-life image and an abstract shadow. The white space between different patterns is filled with abstract shapes to give a complete camouflage effect.
Cultural / Context information for the jury
Lebanon’s history since independence has been marked by many alternating periods of stability & turmoil, both political & natural. The Lebanese Army has lived by its motto of Honor, Sacrifice & Loyalty through thick & thin of what the country has been through.
During the last year, due to COVID-19 and the political and economic crisis affecting the country, the Lebanese Army has been responsible for establishing peace between protesters, helping resolve conflicts and protecting both the government and civilians to preserve security and civil peace.
To commemorate its 75th anniversary, the Lebanese Army wanted to remind people that it is always up to the most difficult missions, committed to serving, protecting and caring for Lebanon and its great people.
Credits
Walid Kanaan |
TBWA\RAAD |
Chief Creative Officer |
Bruno Bomediano |
TBWA\RAAD |
ECD |
Alex Pineda |
TBWA\RAAD |
CD |
Hugo Agostinho |
TBWA\RAAD |
Art Director |
Simon Raffaghello |
TBWA\RAAD |
Copy |
Rijin Kunnath |
TBWA\RAAD |
Designer |
Xavier Cortez |
TBWA\RAAD |
Illustrator |
Camilo Rojas |
TBWA\RAAD |
Motion Design |
Romy Abdelnour |
TBWA\RAAD |
PR & Communications |
Rouba Asmar |
TBWA\RAAD |
Production |
Nelly Chahwan |
TBWA\Raad |
Production |
Rozy El Beaini |
TBWA\RAAD |
Production |
Bhaskar Bateja |
TBWA\RAAD |
Strategy |
Georges Kyrillos |
TBWA\RAAD |
CD |
Jad Chidiac |
TBWA\RAAD |
AD |
Diana Georges |
TBWA\RAAD |
Client Servicing |
Roy Khalil |
Workbench |
Videography |
Mona Bassil |
Freelancer |
VO Recording |
Adriano Miranda |
Freelancer |
Illustrator |
Gustavo Lopes |
Lake Produções |
Music & Sound Design |
Paul Sabbagh |
Wonderful Productions |
Producer |
Désirée A |
Wonderful Productions |
Producer |
Rytta Mezher |
Wonderful Productions |
Producer |
Aline Ouais |
- |
Director |
Consulado - |
Consulado |
Case Study |
Cosme FIlmes - |
Cosme FIlmes |
Packshot Video |
Victor Chagas |
- |
Art Direction Case Study |
Gabriel de Moura |
- |
Photographer |
Martha Elizabeth Dueñas |
- |
Uniforms Production |
Ingrid Guerreiro |
- |
Packshot Production |
Links
Video URL