| Brand | SAUDI TELECOM COMPANY |
| Product/Service | 5G |
| Entrant | WUNDERMAN THOMPSON Riyadh, SAUDI ARABIA |
| Category | Consumer Services / Business to Business |
|
Idea Creation
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WUNDERMAN THOMPSON Riyadh, SAUDI ARABIA
|
|
Production
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DÈJÁVU Dubai, UNITED ARAB EMIRATES
|
Cultural / Context information for the jury
KSA is a highly conservative market. But with access to the internet, more and more people have been exposed to a new world of information. Screen-time increased exponentially during the Covid-19 outbreak.
But what people / parents didn’t understand is that internet consumption grew among kids as well, who began to spend more time online.
Faced with inefficient and breakable online security systems, ever-curious kids could be exposed to inappropriate content simply by misspelling a word.
So STC wanted to communicate about Tuby – a child-friendly app that blocks sites that could have a negative impact on young minds.
Translation. Provide a full English translation of any text.
Its in english
Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
Smaller than 1200 x 1800 mm
Credits
| Chafic Haddad |
Wunderman Thompson KSA |
Chief Creative Officer MENA |
| Rayyan Aoun |
Wunderman Thompson KSA |
Executive Creative Director |
| Shine KM |
Wunderman Thompson KSA |
Associate Creative Director |
| Vishal Munyal |
Wunderman Thompson KSA |
Associate Creative Director |
| Ahmed Mustafa |
Wunderman Thompson KSA |
3D Retouching |
| Daniel Botezatu |
Litematter |
Photographer |
| Daniel Botezatu |
Litematter |
Retouching |
| Jad Haddad |
Wunderman Thompson KSA |
Business Director |
| Rabie Hassoun |
Wunderman Thompson KSA |
Associate Business Director |
| Yasmin Moufti |
Wunderman Thompson KSA |
Senior Account Manager |
| Faisal Othman Alsaad |
Saudi Telecom Company |
Marketing Communication GM |
| Maan Gelidan |
Saudi Telecom Company |
Integrated campaigns section manager |
| Abdullah Al Jasser |
Saudi Telecom Company |
Traditional media director |