2020/2021 Winners & Shortlists

STORE

Short List
BrandSAUDI TELECOM COMPANY
Product/ServiceSUSTAINABILITY
EntrantWUNDERMAN THOMPSON Riyadh, SAUDI ARABIA
CategoryConsumer Services / Business to Business
Idea Creation WUNDERMAN THOMPSON Riyadh, SAUDI ARABIA
Media Placement UM MENA Riyadh, SAUDI ARABIA

Cultural / Context information for the jury

stc, the largest telecom company in Saudi Arabia, offers customers the ability to stay connected to its network when visiting public locations like malls and coffeeshops. The service, which is completely free, offers users 100% security, protecting them from hackers and lurkers who prey on victims connecting to Public WiFi. But the challenge was two-fold: - Saudis were unaware of the security risks of connecting to a random network when outside, like at the mall or coffeeshop. - They didn’t know stc’s secure WiFi service existed So, stc needed to make Saudis aware of the dangers of connecting to Public WiFi and promote its safe network.

Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Its smaller than 6 sheet poster

Credits

Name Company Role
Chafic Haddad Wunderman Thompson KSA Chief Creative Officer MENA
Rayyan Aoun Wunderman Thompson KSA Executive Creative Director
Shine KM Wunderman Thompson KSA Associate Creative Director
Jean Elazar Wunderman Thompson KSA Associate Creative Director
Manuel Kurkjian Wunderman Thompson KSA Senior Copywriter
Daniel Botezatu Litematter Photographer
Daniel Botezatu Litematter Retouching
Dejavu Dejavu Dejavu Production House
Jad Haddad  Wunderman Thompson KSA Business Director 
Rabie Hassoun  Wunderman Thompson KSA Associate Business Director 
Yasmin Moufti  Wunderman Thompson KSA Senior Account Manager 
Faisal Othman Alsaad   Saudi Telecom Company Marketing Communication GM  
Ahmad Al Ajlan Saudi Telecom Company Traditional Content Development Manager
Abdullah Al Jasser Saudi Telecom Company Traditional Media Director
Mohamad Alsonaidi Saudi Telecom Company Media Supervisor