2020/2021 Winners & Shortlists

HOUSE 1

Short List
BrandBURGER KING
Product/ServiceHOME DELIVERY
EntrantWUNDERMAN THOMPSON Riyadh, SAUDI ARABIA
CategoryTravel, Leisure, Retail, Restaurants & Fast Food Chains
Idea Creation WUNDERMAN THOMPSON Riyadh, SAUDI ARABIA

Cultural / Context information for the jury

Burger King – the home of the whopper- is known for its welcoming attitude, where guests are treated like kings and everyone is welcome. This time however, things were strikingly different, as the pandemic became the new normal in Saudi, and the country went into a total lockdown. People were asked to stay home; food was only available online, and restaurants had to close their doors, while guests could only rely on delivery services to satisfy their hunger. Suddenly, and for the first time ever since the brand launched in Saudi, the home of the whopper closed its doors, and guests were no longer welcome.

Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Smaller than 12000 x 1800 mm

Credits

Name Company Role
Chafic Haddad Wunderman Thompson KSA Chief Creative Officer MENA
Rayyan Aoun Wunderman Thompson KSA Executive Creative Director
Firas Ghannam Wunderman Thompson KSA Creative Director
Ahmad Mustafa Wunderman Thompson KSA Senior Art Director
Alanoud Alassaf Wunderman Thompson KSA Copywriter
Joe Aboudaher Wunderman Thompson KSA Head of TV Production
Cedric Ghossoub Wunderman Thompson KSA Photographer
Toufic Bassil Wunderman Thompson KSA Business Director
Abdullah Issa Wunderman Thompson KSA Senior Account Manager
Maria Alamiri Wunderman Thompson KSA Account Executive
Ali Khalil Wunderman Thompson KSA Strategic Planning Director
Charly Wehbe Wunderman Thompson KSA Head of Customer Experience Management
Kamal Yamout Wunderman Thompson KSA Social Media Director
Abdallah Albarakati Alsharif Burger King Marketing Director
Albanderi Alyamani Burger King Marketing Manager