| Brand | LEGO SAUDI STORES |
| Product/Service | RETAIL |
| Entrant | HAVAS Dubai, UNITED ARAB EMIRATES |
| Category | Social Behaviour & Cultural Insight |
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Idea Creation
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HAVAS Dubai, UNITED ARAB EMIRATES
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Media Placement
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HAVAS MEDIA Dubai, UNITED ARAB EMIRATES
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PR
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HAVAS Dubai, UNITED ARAB EMIRATES
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Production
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HAVAS Dubai, UNITED ARAB EMIRATES
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Cultural / Context information for the jury
Every year, newspapers in Saudi Arabia celebrate National Day by releasing a special edition that celebrates all the kingdom's key achievements, eminent personalities and visions of the future.
It is a tradition of paying tribute that has been upheld by every Saudi newspaper for decades.
That is why, on Saudi National Day 2020, LEGO decided to pay tribute in a way it knows best, by showcasing the potential of its bricks.
Please tell us about the social behaviour and / or cultural insights that inspired your campaign
Saudis are proud of their nation's achievements. For them, their glorious past is just as valuable as their ambitions for the future.
Every year on 23rd September, news publications celebrate all that the kingdom is proud of by dedicating the entire paper to achievements, eminent personalities, visions of the future and national day festivities.
Theming the entire newspaper around the kingdom's pride is their way of paying tribute.
So LEGO decided to pay tribute by doing the same. Just in a way that is intrinsic to the brand.
Credits
| Fabio Silveira |
Havas DXB Creative |
General Manager |
| Joao Medeiros |
Havas DXB Creative |
Creative Director |
| Anshuman Bhattacharya |
Havas DXB Creative |
Copywriter |
| Rodrigo Nakaza |
Havas DXB Creative |
Art Diretor |
| Serena Abi Aad |
Havas DXB Creative |
Content Director |
| David Yammine |
Havas DXB Creative |
Arabic Copywriter |
| Yasmine Elashry |
Havas DXB Creative |
Designer |
| Alessandro Candotti |
Havas DXB Creative |
Social Media Director |
| Teddy Abdel Nour |
Havas DXB Creative |
Account Director |
| Omar Merza |
Havas DXB Creative |
Account Manager |
| Mariam Moin |
Havas DXB Creative |
Traffic Manager |
| Adel Rmaity |
Havas DXB Creative |
Production Manager |
| Rami Husseini |
Havas KSA |
General Manager |
| Basim Asaad |
Havas KSA |
Account Director |
| Arej Mansour |
Havas KSA |
PR Executive |
| David do Rosario |
Havas Media Middle East |
Head of Digital |
| Hugues Raingeard |
Havas Media Middle East |
Associate Director |
| Jone Xavier |
Freelancer |
Motion Graphic designer |
Links
Supporting Webpage