Brand | UNICEF |
Product/Service | CHARITY |
Entrant | WUNDERMAN THOMPSON Casablanca, MOROCCO |
| 1 of 4 Campaign |
Category | Not-for-profit / Charity / Government |
Idea Creation
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WUNDERMAN THOMPSON Casablanca, MOROCCO
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Media Placement
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WUNDERMAN THOMPSON Casablanca, MOROCCO
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PR
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WUNDERMAN THOMPSON Casablanca, MOROCCO
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Production
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WUNDERMAN THOMPSON Casablanca, MOROCCO
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Cultural / Context information for the jury
Despite important reforms to Morocco's Family Code in 2004, the law provides little protection to single mothers who can still face criminal prosecution for having had sex outside of marriage. Counsellors are few and far between and trying to persuade fathers to officially recognize babies so that single mothers can have the legal status and rights of a legitimate child is almost impossible. Women feel that if they keep the child - and the father doesn't recognise it - people will point fingers at her. Moroccan society is not very forgiving. Moroccan law provides protection for single mothers, but entrenched cultural norms mean they still face enormous social barriers. Those who choose to keep their babies can be ostracized by family and friends and find it impossible to support themselves.
Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
Our posters are 1016 × 1524 mm Horizontal format, and in some other areas 1016 × 1524 mm Horizontal
Credits
Chafic Haddad |
Wunderman Thompson |
Chief Operating Officer |
Hazem Kaddour |
Wunderman Thompson Casablanca |
Planning Director |
Mohamed Oudaha |
Wunderman Thomspon Casablanca |
Creative Director |
Amine Radi Benjelloun |
Wunderman Thompson Casablanca |
Senior Art Director |
Ayoub Boukdir |
Wunderman Thompson Casablanca |
Concept Povider/Copywriter |
Sarah Bencherqi |
Wunderman Thompson Casablanca |
Senior Account Manager |
Sophia Tazi |
Wunderman Thompson Casablanca |
Account Manager |
Marco Ricci |
Kaotic Photography |
Photographer |
Jalil Laafoura |
Jalil Laafoura Photography |
Photographer |
Jekyll n' Hyde |
Jekyll n' Hyde |
Retouching |
Shadan Khalaf |
J.Walter Thompson |
Junior Art Dirrector |