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| Brand | SAUDI MINISTRY OF HEALTH |
| Product/Service | COVID-19 AWARENESS |
| Entrant | MINISTRY OF HEALTH SAUDI ARABIA Riyadh, SAUDI ARABIA |
| Category | Breakthrough on a Budget |
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Idea Creation
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MINISTRY OF HEALTH SAUDI ARABIA Riyadh, SAUDI ARABIA
|
Cultural / Context information for the jury
It is mid-March of 2020 and the pandemic has just hit. The brand is leading with prompt responsiveness and effective guidance. A general lockdown is announced and a curfew is set in place. Only frontliners and permit-holders are allowed to be outdoors. Street traffic across the Kingdom is at a bare minimum.
Credits
| Saleh AlFauzan |
Saudi Ministry of Health |
Idea/Concept |