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Brand | SAUDI MINISTRY OF HEALTH |
Product/Service | COVID-19 AWARENESS |
Entrant | MINISTRY OF HEALTH SAUDI ARABIA Riyadh, SAUDI ARABIA |
Category | Breakthrough on a Budget |
Idea Creation
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MINISTRY OF HEALTH SAUDI ARABIA Riyadh, SAUDI ARABIA
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Cultural / Context information for the jury
It is mid-March of 2020 and the pandemic has just hit. The brand is leading with prompt responsiveness and effective guidance. A general lockdown is announced and a curfew is set in place. Only frontliners and permit-holders are allowed to be outdoors. Street traffic across the Kingdom is at a bare minimum.
Credits
Saleh AlFauzan |
Saudi Ministry of Health |
Idea/Concept |