2020/2021 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
BURGER
LEGO SAUDI STORES / RETAIL
HAVAS Dubai UNITED ARAB EMIRATES
Short List
ICE CREAM
LEGO SAUDI STORES / RETAIL
HAVAS Dubai UNITED ARAB EMIRATES
Short List
A05 Media / Entertainment
THE NEW NATIONAL ANTHEM EDITION
AN-NAHAR / NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
A07 Not-for-profit / Charity / Government
NOT YOURS / YOUR MONEY
FIFTY FIFTY LEBANON / WOMEN'S EQUAL PAY INITIATIVE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
INEQUALITY / FOR EQUALITY
FIFTY FIFTY LEBANON / WOMEN'S EQUAL PAY INITIATIVE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
IF I MAY / I ACHIEVE
FIFTY FIFTY LEBANON / WOMEN'S EQUAL PAY INITIATIVE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
B01 Fast Moving Consumer Goods
ZANDER LAWRENCE ARSLANOSKI
COLGATE / COLGATE
VMLY&R Dubai UNITED ARAB EMIRATES
Bronze
RUE NATALIE PALLEROS
COLGATE / COLGATE
VMLY&R Dubai UNITED ARAB EMIRATES
Bronze
B04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
FOOTBALL
SPORTS 4EVER / SPORTS 4EVER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
SKATE4EVER
SPORTS 4EVER / SPORTS 4EVER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
ICE HOCKEY
SPORTS 4EVER / SPORTS 4EVER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
HOUSE 1
BURGER KING / HOME DELIVERY
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
Short List
HOUSE 3
BURGER KING / HOME DELIVERY
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
Short List
B05 Media / Entertainment
NEWS FROM THIS SIDE
TIMES OF OMAN / NEWSPAPER
THE CLASSIC PARTNERSHIP Dubai UNITED ARAB EMIRATES
Short List
B06 Consumer Services / Business to Business
COFFEE SHOP
SAUDI TELECOM COMPANY / SUSTAINABILITY
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
Short List
STORE
SAUDI TELECOM COMPANY / SUSTAINABILITY
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
Short List
FOOD COURT
SAUDI TELECOM COMPANY / SUSTAINABILITY
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
Short List
B07 Not-for-profit / Charity / Government
ALI
UNICEF / CHARITY
WUNDERMAN THOMPSON Casablanca MOROCCO
Bronze
AMAL
UNICEF / CHARITY
WUNDERMAN THOMPSON Casablanca MOROCCO
Bronze
SARAH & SOFIA
UNICEF / CHARITY
WUNDERMAN THOMPSON Casablanca MOROCCO
Bronze
SALAH
UNICEF / CHARITY
WUNDERMAN THOMPSON Casablanca MOROCCO
Bronze
C03 Dynamic Digital Screens
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai UNITED ARAB EMIRATES
Short List
D01 Displays
THE CLASS OF NO TOMORROW
UNICEF / SAFE SCHOOLS DECLARATION
TRAFFIC DIGITAL Dubai UNITED ARAB EMIRATES
Short List
D02 Mass Distributed Promotional Items & Printed Media
THE KITCHEN IS FOR EVERYONE
GENERAL MILLS / BETTY CROCKER
VMLY&R Dubai UNITED ARAB EMIRATES
Short List
BUY WITH YOUR TIME
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Gold
D03 Limited Run Promotional Items & Printed Media
NISSAN UNSTUCK POSTER
ARABIAN AUTOMOBILES / NISSAN PATROL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
LEGO NEWS REBUILT
LEGO SAUDI STORES / RETAIL
HAVAS Dubai UNITED ARAB EMIRATES
Gold
D05 Special Build
THE KING OF INTERNET
CONNECT / CONNECT INTERNET SERVICES
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Grand Prix
D06 Live Advertising & Events
NO CEDAR. NO LEBANON.
LEBANESE BASKETBALL FEDERATION (FLB) / BASKETBALL FEDERATION
VMLY&R Dubai UNITED ARAB EMIRATES
Short List
ASTRONOMICAL SALES
MASTERCARD / FINANCIAL
FP7 McCANN Dubai UNITED ARAB EMIRATES
Bronze
D07 Interactive Experiences
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai UNITED ARAB EMIRATES
Bronze
D08 Transit
MARTIAN INK
THE UAE GOVERNMENT MEDIA OFFICE / THE MARTIAN VISA
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
Silver
F02 Challenger Brand
I DECLARE
AA - ADVERTISING ASSOCIATION IN LEBANON / "I DECLARE" INITIATIVE
PHENOMENA Beirut LEBANON
Silver
F04 Social Behaviour & Cultural Insight
THE NEW NATIONAL ANTHEM EDITION
AN-NAHAR / NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
MCDONALD'S RAMADAN IFTAR SAND CLOCK
MCDONALD'S / RAMADAN MEAL
LEO BURNETT Riyadh SAUDI ARABIA
Short List
F05 Breakthrough on a Budget
THE MOST VIEWED BILLBOARD IN THE MIDDLE EAST
DUBAI MEDIA CITY / DUBAI MEDIA CITY
DUBAI MEDIA CITY UNITED ARAB EMIRATES
Short List