Title
Brand
Product / Service
|
Entrant Company |
Location
|
Award
|
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
|
BURGER
LEGO SAUDI STORES / RETAIL |
HAVAS Dubai |
UNITED ARAB EMIRATES |
Short List |
ICE CREAM
LEGO SAUDI STORES / RETAIL |
HAVAS Dubai |
UNITED ARAB EMIRATES |
Short List |
A05 Media / Entertainment
|
THE NEW NATIONAL ANTHEM EDITION
AN-NAHAR / NEWSPAPER |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
A07 Not-for-profit / Charity / Government
|
NOT YOURS / YOUR MONEY
FIFTY FIFTY LEBANON / WOMEN'S EQUAL PAY INITIATIVE |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
INEQUALITY / FOR EQUALITY
FIFTY FIFTY LEBANON / WOMEN'S EQUAL PAY INITIATIVE |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
IF I MAY / I ACHIEVE
FIFTY FIFTY LEBANON / WOMEN'S EQUAL PAY INITIATIVE |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
B01 Fast Moving Consumer Goods
|
ZANDER LAWRENCE ARSLANOSKI
COLGATE / COLGATE |
VMLY&R Dubai |
UNITED ARAB EMIRATES |
Bronze
|
RUE NATALIE PALLEROS
COLGATE / COLGATE |
VMLY&R Dubai |
UNITED ARAB EMIRATES |
Bronze
|
B04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
|
FOOTBALL
SPORTS 4EVER / SPORTS 4EVER |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Short List |
SKATE4EVER
SPORTS 4EVER / SPORTS 4EVER |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Short List |
ICE HOCKEY
SPORTS 4EVER / SPORTS 4EVER |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Short List |
HOUSE 1
BURGER KING / HOME DELIVERY |
WUNDERMAN THOMPSON Riyadh |
SAUDI ARABIA |
Short List |
HOUSE 3
BURGER KING / HOME DELIVERY |
WUNDERMAN THOMPSON Riyadh |
SAUDI ARABIA |
Short List |
B05 Media / Entertainment
|
NEWS FROM THIS SIDE
TIMES OF OMAN / NEWSPAPER |
THE CLASSIC PARTNERSHIP Dubai |
UNITED ARAB EMIRATES |
Short List |
B06 Consumer Services / Business to Business
|
COFFEE SHOP
SAUDI TELECOM COMPANY / SUSTAINABILITY |
WUNDERMAN THOMPSON Riyadh |
SAUDI ARABIA |
Short List |
STORE
SAUDI TELECOM COMPANY / SUSTAINABILITY |
WUNDERMAN THOMPSON Riyadh |
SAUDI ARABIA |
Short List |
FOOD COURT
SAUDI TELECOM COMPANY / SUSTAINABILITY |
WUNDERMAN THOMPSON Riyadh |
SAUDI ARABIA |
Short List |
B07 Not-for-profit / Charity / Government
|
ALI
UNICEF / CHARITY |
WUNDERMAN THOMPSON Casablanca |
MOROCCO |
Bronze
|
AMAL
UNICEF / CHARITY |
WUNDERMAN THOMPSON Casablanca |
MOROCCO |
Bronze
|
SARAH & SOFIA
UNICEF / CHARITY |
WUNDERMAN THOMPSON Casablanca |
MOROCCO |
Bronze
|
SALAH
UNICEF / CHARITY |
WUNDERMAN THOMPSON Casablanca |
MOROCCO |
Bronze
|
C03 Dynamic Digital Screens
|
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES |
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai |
UNITED ARAB EMIRATES |
Short List |
D01 Displays
|
THE CLASS OF NO TOMORROW
UNICEF / SAFE SCHOOLS DECLARATION |
TRAFFIC DIGITAL Dubai |
UNITED ARAB EMIRATES |
Short List |
D02 Mass Distributed Promotional Items & Printed Media
|
THE KITCHEN IS FOR EVERYONE
GENERAL MILLS / BETTY CROCKER |
VMLY&R Dubai |
UNITED ARAB EMIRATES |
Short List |
BUY WITH YOUR TIME
AL FUTTAIM IKEA / IKEA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
Gold
|
D03 Limited Run Promotional Items & Printed Media
|
NISSAN UNSTUCK POSTER
ARABIAN AUTOMOBILES / NISSAN PATROL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Short List |
LEGO NEWS REBUILT
LEGO SAUDI STORES / RETAIL |
HAVAS Dubai |
UNITED ARAB EMIRATES |
Gold
|
D05 Special Build
|
THE KING OF INTERNET
CONNECT / CONNECT INTERNET SERVICES |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Grand Prix
|
D06 Live Advertising & Events
|
NO CEDAR. NO LEBANON.
LEBANESE BASKETBALL FEDERATION (FLB) / BASKETBALL FEDERATION |
VMLY&R Dubai |
UNITED ARAB EMIRATES |
Short List |
ASTRONOMICAL SALES
MASTERCARD / FINANCIAL |
FP7 McCANN Dubai |
UNITED ARAB EMIRATES |
Bronze
|
D07 Interactive Experiences
|
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES |
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai |
UNITED ARAB EMIRATES |
Bronze
|
D08 Transit
|
MARTIAN INK
THE UAE GOVERNMENT MEDIA OFFICE / THE MARTIAN VISA |
GOVERNMENT OF UAE MEDIA OFFICE Dubai |
UNITED ARAB EMIRATES |
Silver
|
F02 Challenger Brand
|
I DECLARE
AA - ADVERTISING ASSOCIATION IN LEBANON / "I DECLARE" INITIATIVE |
PHENOMENA Beirut |
LEBANON |
Silver
|
F04 Social Behaviour & Cultural Insight
|
MCDONALD'S RAMADAN IFTAR SAND CLOCK
MCDONALD'S / RAMADAN MEAL |
LEO BURNETT Riyadh |
SAUDI ARABIA |
Short List |
THE NEW NATIONAL ANTHEM EDITION
AN-NAHAR / NEWSPAPER |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Silver
|
F05 Breakthrough on a Budget
|
THE MOST VIEWED BILLBOARD IN THE MIDDLE EAST
DUBAI MEDIA CITY / DUBAI MEDIA CITY |
DUBAI MEDIA CITY |
UNITED ARAB EMIRATES |
Short List |