2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Production Company Country Award
A03 Online: Fiction & Non-Fiction
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES MADE IN SAUDI FILMS Jeddah SAUDI ARABIA
Gold
TOWN TEAM: OUR FASHION IS GONE
TOWN TEAM / TOWN TEAM FASHION
Y&R CAIRO EGYPT MARADONA Giza EGYPT
Short List
WE'RE LISTENING
VICE / THE LAUNCH OF VICE ARABIA
VICE ARABIA Dubai UNITED ARAB EMIRATES VICE ARABIA Dubai UNITED ARAB EMIRATES
Short List
A05 Co-Creation & User Generated Content
WE'RE LISTENING
VICE / THE LAUNCH OF VICE ARABIA
VICE ARABIA Dubai UNITED ARAB EMIRATES VICE ARABIA Dubai UNITED ARAB EMIRATES
Short List
ONE BOOK FOR PEACE
INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA / INTERRELIGIOUS DIALOGUE
Y&R DUBAI UNITED ARAB EMIRATES
Gold
A06 Use of Talent
IMAGINE DUBAI
DCTCM - DUBAI CORPORATION FOR TOURISM AND COMMERCE MARKETING / CITY OF DUBAI
HAVAS MEDIA MIDDLE EAST Dubai UNITED ARAB EMIRATES JOSEPH KAHN Los Angeles USA
Grand Prix
STING "REMAKE THE BOXER"
PEPSICO. / STING ENERGY DRINK
BBDO PAKISTAN Lahore PAKISTAN LASHARI FILMS Lahore PAKISTAN
Silver
A07 Live Brand Experience
THE SPECIAL SHISHA
AMERICAN UNIVERSITY OF BEIRUT MEDICAL CENTER (AUBMC) / INSTITUTIONAL
TBWA\RAAD Beirut LEBANON
Short List
#URDUPOEATRY
KASHMIR COOKING OILS & BANASPATI / COOKING OILS AND BANASPATI
BBDO PAKISTAN Lahore PAKISTAN
Short List
A10 Use of Digital & Social
PEPSI RAMADAN - THE AD YOU CAN'T WATCH ALONE!
PEPSICO / PEPSI COLA
IMPACT BBDO Cairo EGYPT THE TALKIES Cairo EGYPT
Bronze
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES MADE IN SAUDI FILMS Jeddah SAUDI ARABIA
Short List
A12 Excellence in Audience Engagement & Distribution Strategy
LETOUTTHESOUR
MARS WRIGLEY CONFECTIONARY / SKITTLES SOUR
MEDIACOM MENA Dubai UNITED ARAB EMIRATES
Bronze
STING "REMAKE THE BOXER"
PEPSICO. / STING ENERGY DRINK
BBDO PAKISTAN Lahore PAKISTAN LASHARI FILMS Lahore PAKISTAN
Short List
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES MADE IN SAUDI FILMS Jeddah SAUDI ARABIA
Bronze
A13 Excellence in Partnerships
IMAGINE DUBAI
DCTCM - DUBAI CORPORATION FOR TOURISM AND COMMERCE MARKETING / CITY OF DUBAI
HAVAS MEDIA MIDDLE EAST Dubai UNITED ARAB EMIRATES JOSEPH KAHN Los Angeles USA
Short List
DUBAI FONT
THE EXECUTIVE COUNCIL / DUBAI FONT
Y&R DUBAI UNITED ARAB EMIRATES
Short List
A14 Innovation in Entertainment
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES NATIONAL GEOGRAPHIC ABU DHABI / STOKED Beirut UNITED ARAB EMIRATES / LEBANON
Silver
PEPSI RAMADAN - THE AD YOU CAN'T WATCH ALONE!
PEPSICO / PEPSI COLA
IMPACT BBDO Cairo EGYPT THE TALKIES Cairo EGYPT
Short List
B04 Use of Original Composition for a Brand or Campaign
VODAFONE - MAKE IT RAIN
VODAFONE EGYPT / PRE-PAID TOP-UP CARD
J. WALTER THOMPSON CAIRO EGYPT BIGFOOT FILMS Cairo EGYPT
Silver
WE WILL SING LOVE
MOBILE TELECOMMUNICATION COMPANY (ZAIN) / MOBILE TELECOMMUNICATION COMPANY (ZAIN) RAMADAN
MINDSHARE DUBAI UNITED ARAB EMIRATES LOTS OF JOY PRODUCTIONS Kuwait KUWAIT
Bronze
B06 Excellence in Music Video
TOWN TEAM: OUR FASHION IS GONE
TOWN TEAM / TOWN TEAM FASHION
Y&R CAIRO EGYPT MARADONA Giza EGYPT
Short List
AN ODE TO ARAB FEMINISM
MASHROU' LEILA / IBN EL LEIL (SON OF THE NIGHT) DELUXE EDITION
FP7/BEY Beirut LEBANON CLANDESTINO FILMS Beirut LEBANON
Short List
B07 Brand or Product Integration into Music Content
IMAGINE DUBAI
DCTCM - DUBAI CORPORATION FOR TOURISM AND COMMERCE MARKETING / CITY OF DUBAI
HAVAS MEDIA MIDDLE EAST Dubai UNITED ARAB EMIRATES JOSEPH KAHN Los Angeles USA
Silver
B09 Excellence in Music / Brand Partnership
VODAFONE - MAKE IT RAIN
VODAFONE EGYPT / PRE-PAID TOP-UP CARD
J. WALTER THOMPSON CAIRO EGYPT BIGFOOT FILMS Cairo EGYPT
Short List