2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Production Company Country Award
B06 Excellence in Music Video
VODAFONE - MAKE IT RAIN
VODAFONE EGYPT / PRE-PAID TOP-UP CARD
J. WALTER THOMPSON CAIRO EGYPT BIGFOOT FILMS Cairo EGYPT
B09 Excellence in Music / Brand Partnership
VODAFONE - MAKE IT RAIN
VODAFONE EGYPT / PRE-PAID TOP-UP CARD
J. WALTER THOMPSON CAIRO EGYPT BIGFOOT FILMS Cairo EGYPT
Short List
A09 Game or Gaming
LETOUTTHESOUR
MARS WRIGLEY CONFECTIONARY / SKITTLES SOUR
MEDIACOM MENA Dubai UNITED ARAB EMIRATES
A03 Online: Fiction & Non-Fiction
CAREEM- THE MAZE
CAREEM / CAREEM
J. WALTER THOMPSON CAIRO EGYPT MAGIC BEANS PRODUCTIONS Cairo EGYPT
A13 Excellence in Partnerships
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES NATIONAL GEOGRAPHIC ABU DHABI / STOKED Beirut UNITED ARAB EMIRATES / LEBANON
A10 Use of Digital & Social
SLOW TRENDS
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES FOCUS FILMS Beirut LEBANON
A07 Live Brand Experience
AUDIO HUNTERS
INFINITI / INFINITI
TBWA\RAAD Dubai UNITED ARAB EMIRATES
A06 Use of Talent
#BAKEDRIGHT
MEZZAN HOLDING COMPANY (KSC) / KITCO BONJOUR
BEATTIE + DANE Kuwait City KUWAIT BEATTIE + DANE Kuwait City / WONDERFUL PRODUCTIONS Beirut KUWAIT / LEBANON
A08 Sports Entertainment
ESPN & EMIRATES: FLYING THE FLAG
EMIRATES / BRANDING
ESPN SPORTS MEDIA LIMITED Dubai UNITED ARAB EMIRATES NOMAD PRODUCTIONS Dubai UNITED ARAB EMIRATES
B02 Fan Engagement / Community Building
GOOD THINGS COME IN 3... DAKKAT!
OLD METRO/TMG / ABU FT. YOUSRA - 3 DAKKAT SONG
BRAVO AGENCY Cairo EGYPT BIG BUZZ COMMUNICATIONS Cairo / KAY-OH PRODUCTIONS Giza EGYPT
A02 TV & Broadcast: Fiction & Non-Fiction
THE HOUSEWIFI'S
SAUDI TELECOM COMPANY / BROADBAND
J. WALTER THOMPSON RIYADH SAUDI ARABIA WONDERFUL PRODUCTIONS Beirut LEBANON
A01 Cinema & Theatrical: Fiction & Non-Fiction
THE BOY NOBODY COULD SEE
LANDMARK GROUP / CENTREPOINT
IMPACT BBDO Dubai UNITED ARAB EMIRATES TRUFFLE Beirut / MPC London LEBANON / UNITED KINGDOM
A04 Series: Fiction & Non-Fiction
THE CHRONICLES OF OUFA
EGBANK / EGBANK
FP7/CAI Cairo EGYPT GOOD PEOPLE FILMS Cairo EGYPT
B03 Use of Licenced or Remastered Music for a Brand or Campaign
YA ROUSSIA JEYIN
TUNISIE TELECOM / BRAND
J. WALTER THOMPSON TUNIS TUNISIA PROPAGANDA Tunis / WHITE BENCH STUDIO Tunis TUNISIA
B01 Artist as Ambassador for a Brand or a Cause
WE WILL SING LOVE
MOBILE TELECOMMUNICATION COMPANY (ZAIN) / MOBILE TELECOMMUNICATION COMPANY (ZAIN) RAMADAN
MINDSHARE DUBAI UNITED ARAB EMIRATES LOTS OF JOY PRODUCTIONS Kuwait KUWAIT
A05 Co-Creation & User Generated Content
ENTERING THE LION'S DEN AND WINNING
P.T. MAYORA / TORABIKA CAPPUCCINO
MINDSHARE LEBANON Beirut LEBANON
A12 Excellence in Audience Engagement & Distribution Strategy
LETOUTTHESOUR
MARS WRIGLEY CONFECTIONARY / SKITTLES SOUR
MEDIACOM MENA Dubai UNITED ARAB EMIRATES
Bronze
A14 Innovation in Entertainment
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES NATIONAL GEOGRAPHIC ABU DHABI / STOKED Beirut UNITED ARAB EMIRATES / LEBANON
Silver
B04 Use of Original Composition for a Brand or Campaign
VODAFONE - MAKE IT RAIN
VODAFONE EGYPT / PRE-PAID TOP-UP CARD
J. WALTER THOMPSON CAIRO EGYPT BIGFOOT FILMS Cairo EGYPT
Silver
B07 Brand or Product Integration into Music Content
IMAGINE DUBAI
DCTCM - DUBAI CORPORATION FOR TOURISM AND COMMERCE MARKETING / CITY OF DUBAI
HAVAS MEDIA MIDDLE EAST Dubai UNITED ARAB EMIRATES JOSEPH KAHN Los Angeles USA
Silver
A06 Use of Talent
IMAGINE DUBAI
DCTCM - DUBAI CORPORATION FOR TOURISM AND COMMERCE MARKETING / CITY OF DUBAI
HAVAS MEDIA MIDDLE EAST Dubai UNITED ARAB EMIRATES JOSEPH KAHN Los Angeles USA
Grand Prix
B07 Brand or Product Integration into Music Content
WE WILL SING LOVE
MOBILE TELECOMMUNICATION COMPANY (ZAIN) / MOBILE TELECOMMUNICATION COMPANY (ZAIN) RAMADAN
MINDSHARE DUBAI UNITED ARAB EMIRATES LOTS OF JOY PRODUCTIONS Kuwait KUWAIT
B09 Excellence in Music / Brand Partnership
WE WILL SING LOVE
MOBILE TELECOMMUNICATION COMPANY (ZAIN) / MOBILE TELECOMMUNICATION COMPANY (ZAIN) RAMADAN
MINDSHARE DUBAI UNITED ARAB EMIRATES LOTS OF JOY PRODUCTIONS Kuwait KUWAIT
A05 Co-Creation & User Generated Content
HONOR 7X CHALLENGE
HONOR ARABIA / HONOR 7X
HILL+KNOWLTON STRATEGIES Dubai UNITED ARAB EMIRATES AD DIMENSIONS Jeddah SAUDI ARABIA
B02 Fan Engagement / Community Building
AN ODE TO ARAB FEMINISM
MASHROU' LEILA / IBN EL LEIL (SON OF THE NIGHT) DELUXE EDITION
FP7/BEY Beirut LEBANON CLANDESTINO FILMS Beirut LEBANON
A01 Cinema & Theatrical: Fiction & Non-Fiction
THE NETWORK VS AGENT ONE
ETISALAT UAE / THE NETWORK
CAVIAR CREATIVE Kuwait City KUWAIT
A02 TV & Broadcast: Fiction & Non-Fiction
THE NETWORK VS AGENT ONE
ETISALAT UAE / THE NETWORK
CAVIAR CREATIVE Kuwait City KUWAIT
A08 Sports Entertainment
YOUR SEAT BELT, YOUR LIFE
ABDUL LATIF JAMEEL / JAMEEL LEAGUE
ABDUL LATIF JAMEEL Jeddah SAUDI ARABIA
A04 Series: Fiction & Non-Fiction
UNIVERSITY PRIDE
NESCAFE / NESCAFE 3IN1
FP7/CAI Cairo EGYPT GOOD PEOPLE FILMS Cairo EGYPT
B06 Excellence in Music Video
TOWN TEAM: OUR FASHION IS GONE
TOWN TEAM / TOWN TEAM FASHION
Y&R CAIRO EGYPT MARADONA Giza EGYPT
Short List
A07 Live Brand Experience
POLLS OF ADVENTURE
NISSAN / NISSAN PATROL Y61
TBWA\RAAD Dubai UNITED ARAB EMIRATES
A13 Excellence in Partnerships
IMAGINE DUBAI
DCTCM - DUBAI CORPORATION FOR TOURISM AND COMMERCE MARKETING / CITY OF DUBAI
HAVAS MEDIA MIDDLE EAST Dubai UNITED ARAB EMIRATES JOSEPH KAHN Los Angeles USA
Short List
A10 Use of Digital & Social
ALJ TOYOTA AFTER SALES
ALJ MOTORS / TOYOTA AFTER SALES
STARCOM Jeddah SAUDI ARABIA
A14 Innovation in Entertainment
AUDIO HUNTERS
INFINITI / INFINITI
TBWA\RAAD Dubai UNITED ARAB EMIRATES
A03 Online: Fiction & Non-Fiction
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES NATIONAL GEOGRAPHIC ABU DHABI / STOKED Beirut UNITED ARAB EMIRATES / LEBANON
A12 Excellence in Audience Engagement & Distribution Strategy
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES NATIONAL GEOGRAPHIC ABU DHABI / STOKED Beirut UNITED ARAB EMIRATES / LEBANON
B04 Use of Original Composition for a Brand or Campaign
VODAFONE & PEPSICO - FROM CAMPAIGN TO NATIONAL ANTHEM
VODAFONE EGYPT & PEPSICO / WORLD CUP BRAND
J. WALTER THOMPSON CAIRO EGYPT OZ PRODUCTIONS Cairo EGYPT
A03 Online: Fiction & Non-Fiction
SLOW TRENDS
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES FOCUS FILMS Beirut LEBANON
A12 Excellence in Audience Engagement & Distribution Strategy
SLOW TRENDS
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES FOCUS FILMS Beirut LEBANON
A10 Use of Digital & Social
#BAKEDRIGHT
MEZZAN HOLDING COMPANY (KSC) / KITCO BONJOUR
BEATTIE + DANE Kuwait City KUWAIT BEATTIE + DANE Kuwait City / WONDERFUL PRODUCTIONS Beirut KUWAIT / LEBANON
A14 Innovation in Entertainment
HOW TO FALL IN LOVE IN 3 STEPS
GOUNA AND GOUNA FILM FESTIVAL / ABU FT. YOUSRA - 3 DAKKAT SONG
BRAVO AGENCY Cairo EGYPT OLD METRO Cairo / BIG BUZZ COMMUNICATIONS Cairo EGYPT
A13 Excellence in Partnerships
DUBAI FONT
THE EXECUTIVE COUNCIL / DUBAI FONT
Y&R DUBAI UNITED ARAB EMIRATES
Short List
A06 Use of Talent
MIGALO À PARIS
OOREDOO TUNISIA / ENJOY INTERNET
KNSD Tunis Mahrajene TUNISIA
B04 Use of Original Composition for a Brand or Campaign
UNIVERSITY PRIDE
NESCAFE / NESCAFE 3IN1
FP7/CAI Cairo EGYPT GOOD PEOPLE FILMS Cairo EGYPT
B07 Brand or Product Integration into Music Content
AN ODE TO ARAB FEMINISM
MASHROU' LEILA / IBN EL LEIL (SON OF THE NIGHT) DELUXE EDITION
FP7/BEY Beirut LEBANON CLANDESTINO FILMS Beirut LEBANON
A08 Sports Entertainment
EGYPTIANS CHEER FOR GHANA
ETISALAT / BRAND/PROMOTION
TNA Cairo EGYPT TNP Giza EGYPT
A07 Live Brand Experience
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES MADE IN SAUDI FILMS Jeddah SAUDI ARABIA
A05 Co-Creation & User Generated Content
WE'RE LISTENING
VICE / THE LAUNCH OF VICE ARABIA
VICE ARABIA Dubai UNITED ARAB EMIRATES VICE ARABIA Dubai UNITED ARAB EMIRATES
Short List
B06 Excellence in Music Video
WE WILL SING LOVE
MOBILE TELECOMMUNICATION COMPANY (ZAIN) / MOBILE TELECOMMUNICATION COMPANY (ZAIN) RAMADAN
MINDSHARE DUBAI UNITED ARAB EMIRATES LOTS OF JOY PRODUCTIONS Kuwait KUWAIT
A05 Co-Creation & User Generated Content
ONE BOOK FOR PEACE
INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA / INTERRELIGIOUS DIALOGUE
Y&R DUBAI UNITED ARAB EMIRATES
Gold