2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A03 Online: Fiction & Non-Fiction
TOWN TEAM: OUR FASHION IS GONE
TOWN TEAM / TOWN TEAM FASHION
Y&R CAIRO EGYPT MARADONA
Giza
EGYPT
Short List
WE'RE LISTENING
VICE / THE LAUNCH OF VICE ARABIA
VICE ARABIA Dubai UNITED ARAB EMIRATES VICE ARABIA
Dubai
UNITED ARAB EMIRATES
Short List
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES MADE IN SAUDI FILMS
Jeddah
SAUDI ARABIA
Gold
A05 Co-Creation & User Generated Content
WE'RE LISTENING
VICE / THE LAUNCH OF VICE ARABIA
VICE ARABIA Dubai UNITED ARAB EMIRATES VICE ARABIA
Dubai
UNITED ARAB EMIRATES
Short List
ONE BOOK FOR PEACE
INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA / INTERRELIGIOUS DIALOGUE
Y&R DUBAI UNITED ARAB EMIRATES
Gold
A06 Use of Talent
STING "REMAKE THE BOXER"
PEPSICO. / STING ENERGY DRINK
BBDO PAKISTAN Lahore PAKISTAN LASHARI FILMS
Lahore
PAKISTAN
Silver
IMAGINE DUBAI
DCTCM - DUBAI CORPORATION FOR TOURISM AND COMMERCE MARKETING / CITY OF DUBAI
HAVAS MEDIA MIDDLE EAST Dubai UNITED ARAB EMIRATES JOSEPH KAHN
Los Angeles
USA
Grand Prix
A07 Live Brand Experience
THE SPECIAL SHISHA
AMERICAN UNIVERSITY OF BEIRUT MEDICAL CENTER (AUBMC) / INSTITUTIONAL
TBWA\RAAD Beirut LEBANON
Short List
#URDUPOEATRY
KASHMIR COOKING OILS & BANASPATI / COOKING OILS AND BANASPATI
BBDO PAKISTAN Lahore PAKISTAN
Short List
A10 Use of Digital & Social
PEPSI RAMADAN - THE AD YOU CAN'T WATCH ALONE!
PEPSICO / PEPSI COLA
IMPACT BBDO Cairo EGYPT THE TALKIES
Cairo
EGYPT
Bronze
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES MADE IN SAUDI FILMS
Jeddah
SAUDI ARABIA
Short List
A12 Excellence in Audience Engagement & Distribution Strategy
STING "REMAKE THE BOXER"
PEPSICO. / STING ENERGY DRINK
BBDO PAKISTAN Lahore PAKISTAN LASHARI FILMS
Lahore
PAKISTAN
Short List
LETOUTTHESOUR
MARS WRIGLEY CONFECTIONARY / SKITTLES SOUR
MEDIACOM MENA Dubai UNITED ARAB EMIRATES
Bronze
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES MADE IN SAUDI FILMS
Jeddah
SAUDI ARABIA
Bronze
A13 Excellence in Partnerships
DUBAI FONT
THE EXECUTIVE COUNCIL / DUBAI FONT
Y&R DUBAI UNITED ARAB EMIRATES
Short List
IMAGINE DUBAI
DCTCM - DUBAI CORPORATION FOR TOURISM AND COMMERCE MARKETING / CITY OF DUBAI
HAVAS MEDIA MIDDLE EAST Dubai UNITED ARAB EMIRATES JOSEPH KAHN
Los Angeles
USA
Short List
A14 Innovation in Entertainment
PEPSI RAMADAN - THE AD YOU CAN'T WATCH ALONE!
PEPSICO / PEPSI COLA
IMPACT BBDO Cairo EGYPT THE TALKIES
Cairo
EGYPT
Short List
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES NATIONAL GEOGRAPHIC ABU DHABI
Beirut
STOKED
UNITED ARAB EMIRATES
LEBANON
Silver
B04 Use of Original Composition for a Brand or Campaign
VODAFONE - MAKE IT RAIN
VODAFONE EGYPT / PRE-PAID TOP-UP CARD
J. WALTER THOMPSON CAIRO EGYPT BIGFOOT FILMS
Cairo
EGYPT
Silver
WE WILL SING LOVE
MOBILE TELECOMMUNICATION COMPANY (ZAIN) / MOBILE TELECOMMUNICATION COMPANY (ZAIN) RAMADAN
MINDSHARE DUBAI UNITED ARAB EMIRATES LOTS OF JOY PRODUCTIONS
Kuwait
KUWAIT
Bronze
B06 Excellence in Music Video
TOWN TEAM: OUR FASHION IS GONE
TOWN TEAM / TOWN TEAM FASHION
Y&R CAIRO EGYPT MARADONA
Giza
EGYPT
Short List
AN ODE TO ARAB FEMINISM
MASHROU' LEILA / IBN EL LEIL (SON OF THE NIGHT) DELUXE EDITION
FP7/BEY Beirut LEBANON CLANDESTINO FILMS
Beirut
LEBANON
Short List
B07 Brand or Product Integration into Music Content
IMAGINE DUBAI
DCTCM - DUBAI CORPORATION FOR TOURISM AND COMMERCE MARKETING / CITY OF DUBAI
HAVAS MEDIA MIDDLE EAST Dubai UNITED ARAB EMIRATES JOSEPH KAHN
Los Angeles
USA
Silver
B09 Excellence in Music / Brand Partnership
VODAFONE - MAKE IT RAIN
VODAFONE EGYPT / PRE-PAID TOP-UP CARD
J. WALTER THOMPSON CAIRO EGYPT BIGFOOT FILMS
Cairo
EGYPT
Short List