2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Fast Moving Consumer Goods
GYM IS EVERYWHERE
REEBOK / REEBOK BRAND
CARAT Dubai UNITED ARAB EMIRATES CARAT
Dubai
UNITED ARAB EMIRATES
SPRITE CRICKET STARS
SPRITE / SPRITE
UM MENA Dubai UNITED ARAB EMIRATES UM MENA
Dubai
UNITED ARAB EMIRATES
'WHO ARE YOU?'
MARS / SNICKERS
MEDIACOM MENA Dubai UNITED ARAB EMIRATES MEDIACOM MENA
Dubai
UNITED ARAB EMIRATES
Short List
ONE-DROP BOTTLE
PRIL / DISHWASHING LIQUID
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
JOHNSON’S® BABY BLOGGER SERIES
JOHNSON & JOHNSON / BABY WIPES
J3 MENA Dubai UNITED ARAB EMIRATES J3 MENA
Dubai
UNITED ARAB EMIRATES
Short List
WATER SNACKS
RAYYAN WATER / RAYYAN WATER
Y&R DUBAI UNITED ARAB EMIRATES
THE 1ST EVER GENUINE SOCIAL MEDIA NEWSROOM
MONDELÉZ INTERNATIONAL / CADBURY OREO CHOCOLATE BISCUIT
MEDIAVEST|SPARK Dubai UNITED ARAB EMIRATES MEDIAVEST|SPARK
Dubai
UNITED ARAB EMIRATES
Short List
Arab women speak their heart
UNILEVER / BROOKE BOND RED LABEL
WUNDERMAN DUBAI UNITED ARAB EMIRATES PHD
Dubai
UNITED ARAB EMIRATES
OREO WONDERFILLED
MONDELÉZ INTERNATIONAL / OREO BISCUIT
MEDIAVEST|SPARK Dubai UNITED ARAB EMIRATES MEDIAVEST|SPARK
Dubai
UNITED ARAB EMIRATES
Bronze
MAGGI DIARIES: WOMEN OF CHANGE
NESTLÉ / MAGGI
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES PUBLICIS MIDDLE EAST
Dubai
MEC MENA
Dubai
UNITED ARAB EMIRATES
Short List
A FLAKE FASHION FAIRYTALE
MONDELÉZ INTERNATIONAL / FLAKE CHOCOLATE BAR
MEDIAVEST|SPARK Dubai UNITED ARAB EMIRATES MEDIAVEST|SPARK
Dubai
UNITED ARAB EMIRATES
STOP THE HUNGER
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
TREEHOUSE STORE
WRIGLEY / WRIGLEY EXTRA BUBBLEMINT
IMPACT BBDO Dubai UNITED ARAB EMIRATES
THE BEST MILK CANNOT BE BOUGHT
ALMARAI / MILK
LEO BURNETT Riyadh SAUDI ARABIA STARCOM
Riyadh
SAUDI ARABIA
BONUX FRESHNESS BOOTH
PROCTER & GAMBLE / BONUX LAUNDRY DETERGENT
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT
LEBANON
THE WORLD HAS GONE NUTS
AL RIFAI ROASTERY / AL RIFAI NUTS
RÉPUBLIQUE Beirut LEBANON RÉPUBLIQUE
Beirut
LEBANON
LABANITA - THEY ARE JUST COWS
LABANITA / LABANITA YOGHURT
INITIATIVE MENA Cairo EGYPT INITIATIVE MENA
Cairo
EGYPT
A02 Durable Consumer Goods, including Cars
THE MONSOON BILLBOARD
VARUNA PUMPS / VARUNA PUMPS
Y&R DUBAI UNITED ARAB EMIRATES
#UNEXPECTED
GENERAL MOTORS / CHEVROLET MALIBU
CARAT Dubai UNITED ARAB EMIRATES CARAT
Dubai
UNITED ARAB EMIRATES
'BOSE BETWEEN THE EARS'
BOSE / BOSE QC35
MEDIACOM MENA Dubai UNITED ARAB EMIRATES MEDIACOM MENA
Dubai
UNITED ARAB EMIRATES
Bronze
FASHION BONDING
MAX FASHION / FASHION RETAIL
LEO BURNETT DUBAI UNITED ARAB EMIRATES
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
HADIA TIME
LENOVO MIDDLE EAST / LENOVO
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MINDSHARE DUBAI
UNITED ARAB EMIRATES
Bronze
YOU ARE THE MASTER
RENAULT MAROC / DACIA DOKKER
J. WALTER THOMPSON Casablanca MOROCCO J. WALTER THOMPSON
Casablanca
MOROCCO
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
FRAKTA COLLECTION
IKEA - SAUDI ARABIA / FRAKTA
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
SKIP FRIDAY 13
LA LIBANAISE DES JEUX / LOTTERY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
MUSICAL ORDER
KFC & PEPSICO / FOOD DELIVERY
IMPACT BBDO Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
THE NO DISTRACTIONS BILLBOARD
MCDONALD'S / RAMADAN
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB
Dubai
UM MENA
Dubai
UNITED ARAB EMIRATES
MAKE DREAMS COME TRUE
NAYOMI / NIGHTWEAR
VIZEUM Dubai UNITED ARAB EMIRATES VIZEUM
Dubai
UNITED ARAB EMIRATES
WINTER REIMAGINED
DUBAI TOURISM (DEPARTMENT OF TOURISM AND COMMERCE MARKETING) / VISIT DUBAI
WUNDERMAN DUBAI UNITED ARAB EMIRATES HAVAS MEDIA MIDDLE EAST
Dubai
UNITED ARAB EMIRATES
CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
Short List
EMIRATES MOVIE INDEX
EMIRATES HOLIDAYS / EMIRATES HOLIDAYS
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
CAREEM 'SLINGSHOT' LAUNCH
CAREEM / CAR BOOKING APP
MISFITS Dubai UNITED ARAB EMIRATES
NAHDI CAREEM
AL NAHDI PHARMACIES / RETAIL
STARCOM Jeddah SAUDI ARABIA STARCOM
Jeddah
SAUDI ARABIA
DRIVE THRU MADE FUN
MC DONALD'S / DRIVE THRU SERVICE
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT
Riyadh
SAUDI ARABIA
A04 Media & Publications
INKLUSION
LBCI / TV CHANNEL
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
TEAM ANGEL WOLF FOR TRIYAS
YAS MARINA CIRCUIT / HEALTH & FITNESS COMMUNITY EVENT
STARCOM Dubai UNITED ARAB EMIRATES STARCOM
Dubai
UNITED ARAB EMIRATES
FLAWLESSNESS
ENTI.MA / FASHION AND LIFESTYLE ONLINE MAGAZINE
J. WALTER THOMPSON Casablanca MOROCCO J. WALTER THOMPSON
Casablanca
MOROCCO
A05 Financial & Business Products & Services, Commercial Public Services
VALUE OF TIME
CITIBANK / BRAND CAMPAIGN
HORIZON FCB Dubai UNITED ARAB EMIRATES
AD D
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / VITAMIN D EDUCATION
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB
Dubai
UNITED ARAB EMIRATES
Short List
AN UBER RAMADAN
EMIRATES NBD / CARDS PROMOTION
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB
Dubai
UNITED ARAB EMIRATES
THE PARENTS SAVINGS PLANS
EMIRATES NBD / SAVINGS PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB
Dubai
UNITED ARAB EMIRATES
THE INTERACTIVE TELLER MACHINES
EMIRATES NBD / DIGITAL CUSTOMER EXPERIENCE
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB
Dubai
UNITED ARAB EMIRATES
#POSTWISELY
DU / CORPORATE
STARCOM Dubai UNITED ARAB EMIRATES STARCOM
Dubai
UNITED ARAB EMIRATES
#DIGITALFASTING
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES STARCOM
Dubai
UNITED ARAB EMIRATES
FIND A HOME FASTER WITH PROPERTYFINDER
PROPERTYFINDER / PROPERTY WEBSITE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
BELIEVE IN YOUR POTENTIAL
DU / DU FOOTBALL
STARCOM Dubai UNITED ARAB EMIRATES STARCOM
Dubai
UNITED ARAB EMIRATES
THE AC VESTS
EMIRATES NBD / BUSINESS BANKING
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB
Dubai
MEDIAVEST|SPARK
Dubai
UNITED ARAB EMIRATES
ICE CREAM INSURANCE
MASHREQ BANK / MASHREQ INSURANCE
Y&R DUBAI UNITED ARAB EMIRATES
THE CAMPAIGN THAT NEVER SAW THE LIGHT
SAUDI TELECOM COMPANY / SERVICE APP
J. WALTER THOMPSON RIYADH SAUDI ARABIA STARCOM
Riyadh
SAUDI ARABIA
Grand Prix